City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term.
The automaker was City Football Group’s first multi-club partner, becoming the official automotive partner of the group and its football teams Manchester City, New York City FC and Melbourne City FC in 2014.
Roel de Vries, City Football Group’s Group Chief Operating Officer, commented: “City Football Group’s partnership with Nissan made history in 2014 as the first partnership to include multiple CFG Clubs and we’re delighted to extend our relationship once again.
“Nissan shares our passion for innovation and our aim to excite people, whether that be with world-class football or automotive technology, as it shows in Nissan’s latest campaign. We look forward to continuing to work closely together and we’re excited by what the partnership may bring next.”
Furthermore, in 2019, Manchester City Manager Pep Guardiola became a Nissan ambassador and will continue in the role as part of this renewal. Pep will appear in Nissan’s latest content campaign alongside Nissan’s Formula E racing driver Sebastien Buemi.
Juan Hoyos, Divisional General Manager, Global Brand and Marketing at Nissan, noted: “We’re excited to continue our partnership with City Football Group and Pep Guardiola.
“We look forward to building on the successful developments to our Yokohama F. Marinos football club in Japan as well as leveraging the passion of the City Football Group clubs around the world to connect our brands and bring innovation and excitement to their fans.”
The film, Electrify the City, sees Buemi pilot a specifically modified all-electric race car through Manchester alongside Pep Guardiola driving the new Nissan Ariya all-electric crossover as they journey to the Etihad Stadium.
Nissan will continue to have its ‘high-profile presence’ at all Manchester City men’s and women’s, New York City FC’s, Melbourne City FC men’s and women’s, Girona FC’s and Sichuan Jiuniu FC’s fixtures.
The partners will also continue to work together in a bid to develop engaging content and further activations.