The organisations claim that the scope of the integrated collaboration makes it the largest commercial agreement in US Soccer history and one of Nike’s largest soccer federation investments globally.
“This strategic partnership is a sign of soccer’s importance in the United States and the value that both Nike and US Soccer places in each other,” commented US Soccer President Cindy Parlow Cone.
“Nike has been such a positive partner for U.S. Soccer for a long time, and has played a major role in the growth of the Federation as well as putting tremendous support behind many of our players over the years.
“To continue this partnership on such a high level, to continue to pursue the vitally important goals we both share and to have access to resources that will boost all areas of the Federation, are things that make us feel extremely positive about the future of soccer in the United States.”
Together, the partners will focus on growing the women’s game and provide greater access to soccer to ensure it’s the most inclusive sport in the US.
Furthermore, US Soccer claims that it will ‘continue to utilise Nike’s leadership in performance and innovation to fuel National Team elite athlete performance’.
“Nike looks forward to building on our more than 25-year history with U.S. Soccer to shape the future of sport at all levels,” noted Becca Kerr, Nike VP and GM of North America Women’s.
“We want more kids – especially girls – to fall in love with sport because they had positive early experiences with soccer. Growing the game starts with investing in inclusivity.”
The partnership will focus on all of the organisation’s programming, including its senior Women’s and Men’s National Teams, all Youth National Teams, and Extended National Teams (Para, Futsal and Beach).
Finally, the deal is ‘grounded around four important pillars designed to drive exponential growth for the game and positive social change’. This includes pushing for inclusivity, bettering the planet, having a global impact and driving cultural relevance through content, art and lifestyle.