The new collaboration sees the betting company’s red and white logo placed on team’s uniforms in both the RPL and Europa League, as well as featured across the Russian Railways Arena.
Vladimir Leonchenko, Director General of FC Lokomotiv, commented: “Today we signed a cooperation agreement with one of today’s biggest betting companies. On behalf of FC Lokomotiv, I’d like to thank our new partners. I’m confident that we’ll work well together. I can’t wait for our future wins.”
The bookmaker will also work alongside Lokomotiv to drive fan engagement by rolling out a series of promotions and social media activities on match days.
Nikolay Koshkin, Director of Marketing and Commerce at FC Lokomotiv, added: “Today we are starting our journey together. Lokomotiv has always had big goals. This applies to both our players on the field, as well as our office and business team.
“It’s fantastic that Fonbet, the leader of the Russian betting market, is FC Lokomotiv’s newest partner. We’ve got a lot of work together to do in the future. We’ve got a number of promotions planned that are sure to please our fans. We’ll do everything we can to be the best on and off the field.”
In addition, Fonbet and Lokomotiv will host a joint charity event, with details of the event still to be announced.
“I consider it symbolic that our partnership began the day before an important anniversary for Lokomotiv: the club’s 100th anniversary since its founding,” commented Alexander Paramonov, Director General of Fonbet.
“We’re happy to be part of such a happy occasion. In all the years that the Russian Championship has been held, Lokomotiv has been at its forefront.
“Three championship titles, a record nine domestic Cups, three Super Cups, and significant victories in European competitions over Inter, Bayern Munich and Real Madrid: Fonbet couldn’t be happier to become a part of this history.”
Last month, the enterprise furthered its sports portfolio by partnering with Russian ice hockey club Severstal, as the duo planned on leveraging the deal for fan engagement purposes.
The agreement saw the organisations collaborate on souvenir and gift giveaways across their respective social media channels and at the Cherepovets Ice Palace, the home of the Tasarov Division, Kontinental Hockey League (KHL) side.