Under the new multi-year agreement, LGM looks to operate the league’s online shopping experience and create ‘an assortment’ of officially licensed products for all consumer segments, including shirts, sweatshirts, hats, hardlines and memorabilia.
“As PFL continues to pioneer the future of the sport for fans around the world, we’re excited to expand our relationship with Legends as our exclusive e-commerce partner,” commented PFL CEO, Peter Murray.
“Together, we’ll collaborate on best-in-class branded products and memorabilia which will be available globally in a premium online shopping experience.”
Earlier this year, Legends made an investment in the PFL, and now, the partnership includes the company supporting PFL’s growth and business operations across sponsorship, ticketing and hospitality and training facility development.
The expanded partnership will also give Legends exclusivity on PFL e-commerce, and Dave Moroknek, President of Legends Global Merchandise, added: “This is a very strategic initiative for us as Legends Global Merchandise is the leader in e-commerce and specifically MMA e-commerce and merchandising.
“We are thrilled to be associated with the PFL as we expand our partnership throughout the entire Legends organisation. We have set our sights on working closely with the PFL to deliver the best merchandise with the best customer experience to the fans of the PFL.”
Today’s announcement comes after the partnership announced in August which created and executed ‘premium, unique experiences and opportunities’ for sponsors, partners, and fans.
It also focused on developing and optimising a range of services including sponsorship sales, ticketing, global planning, hospitality services, venue site opportunities, technology solutions, and the development of a next-generation PFL training and production facility.
Legends will utilise all its internal data analytics capabilities to generate insights into the PFL consumer, allowing for personalised and targeted experiences. As part of the agreement, the enterprise made an investment in PFL for an ownership stake.