Search
Choose a style
Dark
Light
Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Coins stack with plant growing and upward arrows showing growth in finance via sustainability.
BREAKING
Investment
Time to read: min
Why sustainability is a key driver of value in sports assets
August 26, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: FIBA turns VR into a courtside seat
August 26, 2026
View of entrance to Paramount office building on Times Square in New York on August 20, 2024 as Paramount Global considerate to be sold through acquisition.
BREAKING
Broadcasting
Time to read: min
California calls off Paramount settlement meeting over leak
August 25, 2026
China turns humanoid robotics into spectator sport
BREAKING
Asia
Time to read: min
Why China is turning robotics into a spectator sport
August 24, 2026
FIFA World Cup match in Houston.
BREAKING
Fan Engagement
Time to read: min
How Houston built a World Cup neighbourhood from scratch
August 21, 2026
Newcastle United
BREAKING
Football
Time to read: min
Newcastle to build £190m training complex at Woolsington
August 21, 2026
close up Television remote control in casual man hand hold pointing to tv set and turning it on or off. select channel watching soccer game on tv his at home in the living room relax.
BREAKING
Broadcasting
Time to read: min
Premier League CEO and Andy Burnham face 3pm blackout heat
August 20, 2026
Afiliate Leaders Summit
BREAKING
Latest News
Time to read: min
Affiliate Leaders Summit sets out the new affiliate playbook
August 20, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: Burnley’s sponsor scramble
August 19, 2026
Orlando, Florida, USA - March 27th 2024: Downtown Orlando skyline overlooking the tranquil Lake Eola Park with its iconic fountain and urban backdrop.
BREAKING
Interviews
Time to read: min
Q&A: Jason Siegel on Orlando's winning Olympic Q-Series bid
August 18, 2026
Premier League's 115 charges against Manchester City
BREAKING
Football
Time to read: min
Why the Premier League gambling ban is a failure
August 17, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Latest News
Time to read: min
Sideline Moves: Cadillac F1 names former Alpine chief as boss
August 14, 2026
Red Manchester United flag with club crest blows in the wind near Old Trafford stadium.
BREAKING
Football
Time to read: min
Disney+ finds backdoor into Manchester United’s fanbase
August 13, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: 1,000 sponsors, louder cars and Arsenal’s Emirates deal
August 12, 2026
Palace branded corner flag pictured prior to the 2018/19 Premier League game between Crystal Palace and Tottenham Hotspur at Selhurst Park
BREAKING
Football
Time to read: min
Why Marinakis is suing Crystal Palace over a banner 
August 11, 2026
Jeff Bezos arrives at the Statue Of Liberty Museum Opening Celebration at Battery Park.
BREAKING
Football
Time to read: min
Liverpool nears £1.4bn deal with Bezos-backed consortium
August 10, 2026
1 2 3 4 5 6 … 72