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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Latest News
Time to read: min
Sideline Moves: Arsenal commercial chief set to exit
July 17, 2026
Super League Rugby League players at the Hill Dickinson stadium ahead of Magic Weekend.
BREAKING
Interviews
Time to read: min
Q&A: RL Commercial on life after a record Magic Weekend
July 16, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: Man Utd’s stadium, The Hundred’s gamble
July 15, 2026
ITV sign on the outside of television station building.
BREAKING
Broadcasting
Time to read: min
ITV World Cup audiences show what Sky deal could bring
July 13, 2026
A big screen in the bar broadcasting football.
BREAKING
Football
Time to read: min
La Liga says FIFA VPN deal sends ‘disastrous message’
July 10, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Latest News
Time to read: min
Sideline Moves: Two FA chiefs quit after World Cup crashes
July 10, 2026
Golf sign at the Bolingbrook Golf Club.
BREAKING
Golf
Time to read: min
LIV Golf stays positive on funding amid layoff concerns
July 9, 2026
President Donald Trump, flanked by Vice President JD Vance and FIFA President Gianni Infantino, announces that the FIFA World Cup draw
BREAKING
Football
Time to read: min
Is Gianni Infantino's job at risk after World Cup red card row?
July 8, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: World Cup, F1 and Chelsea
July 8, 2026
London, UK. April 2, 2025. The O2 Arena in London features its iconic dome and yellow masts, a red UFC sign in the foreground, modern buildings, and a cloudy sky above.
BREAKING
Integrity
Time to read: min
Former UFC fighter called out for illegal gambling sponsorship
July 7, 2026
Sky Sport mic
BREAKING
Broadcasting
Time to read: min
Sky and ITV merge to take on YouTube and Netflix
July 6, 2026
X logo and silhouette of Elon Musk.
BREAKING
Latest News
Time to read: min
Lisa Nandy told to 'toughen up' after quitting X
July 3, 2026
Tottenham Hotspur badge.
BREAKING
Football
Time to read: min
Tottenham add Betano after Aston Villa sponsorship ends
July 2, 2026
Comcast Corporation regional headquarters and trademark logo.
BREAKING
Latest News
Time to read: min
Comcast spin-off creates NBC-Sky sports rights giant
July 1, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: West Ham, NWSL, DAZN and Qatar
July 1, 2026
Rheinbach, Germany 5 June 2021, The logo of the streaming service "DAZN" on the screen of a smartphone with white headphones and a remote control.
BREAKING
Europe
Time to read: min
DAZN ruling shields Pro League from Ligue 1 situation
June 30, 2026
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