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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Sideline Moves: Arsenal layoffs
BREAKING
Latest News
Time to read: min
Sideline Moves: Cadillac F1 names former Alpine chief as boss
August 14, 2026
Red Manchester United flag with club crest blows in the wind near Old Trafford stadium.
BREAKING
Football
Time to read: min
Disney+ finds backdoor into Manchester United’s fanbase
August 13, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: 1,000 sponsors, louder cars and Arsenal’s Emirates deal
August 12, 2026
Palace branded corner flag pictured prior to the 2018/19 Premier League game between Crystal Palace and Tottenham Hotspur at Selhurst Park
BREAKING
Football
Time to read: min
Why Marinakis is suing Crystal Palace over a banner 
August 11, 2026
Jeff Bezos arrives at the Statue Of Liberty Museum Opening Celebration at Battery Park.
BREAKING
Football
Time to read: min
Liverpool nears £1.4bn deal with Bezos-backed consortium
August 10, 2026
Sports stadium and technology. sports tech. Wide angle visual for banners or advertisements.
BREAKING
Latest News
Time to read: min
Q&A: NETSCOUT on DDoS attacks and sport cybersecurity
August 7, 2026
Partnership Playbook, NBA
BREAKING
Latest News
Time to read: min
Partnership Playbook: Data, deals and DUDE Wipes
August 5, 2026
Warrington cheshire UK - may 21 2024: Manchester united logo on t-shirt.
BREAKING
Football
Time to read: min
Manchester United signs record £20m Betway kit deal
August 4, 2026
West Ham United badge at London stadium. London, UK, 14 July 2024.
BREAKING
Football
Time to read: min
West Ham faces battle for Vanessa Gold’s 25% stake
August 3, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Latest News
Time to read: min
Sideline Moves: FIFA official quits and urges others to speak out
July 31, 2026
Real Madrid stadium, Santiago Bernabeu, with the upper deck extended.
BREAKING
Financial Results
Time to read: min
What Man Utd can learn from Real Madrid’s €1.2bn Bernabéu
July 30, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: Betano’s pivot, SoFi’s athlete push
July 29, 2026
La Liga sign.
BREAKING
Broadcasting
Time to read: min
Q&A: La Liga on piracy, VPNs and its letter to FIFA
July 28, 2026
World Cup trophy, at Cité de l'architecture et du patrimoine, Paris.
BREAKING
Football
Time to read: min
Gianni Infantino's ‘zero incidents’ claim contradicts FIFA data
July 27, 2026
FIFA World Cup 2026 signage at Exhibition Loop station in Toronto.
BREAKING
Broadcasting
Time to read: min
Breaking down the biggest World Cup in history
July 24, 2026
National Hockey League (NHL) brand logo sign
BREAKING
Broadcasting
Time to read: min
NHL joins the leagues taking back their broadcasts
July 23, 2026
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