McLaren exits Bahrain World Tour cycling title partnership

PepsiCo secures multi-layered UEFA Women’s football partnership

Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship

EFL agrees Sky Sports streaming partnership for non-televised matches

BHA announces UK Racing’s recovery plan to restore revenues

The FA looks to ‘modernise’ the FA Cup
with rebranding 

McLaren strengthens commercial portfolio with Miory Steel agreement

The esports report: Spotify partners with Riot Games whilst NSE strikes Intel deal

ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games

FC Barcelona signs esports collaboration with Tencent

Formula 1 completes Grand Prix line-up with Turkey and Bahrain additions

Southampton names Sportsbet.io as new front-of-shirt sponsor

Leicester City launches fully professional
women’s team following acquisition 

Miami Dolphins sets 13,000 capacity limit for NFL opener

Puma strengthens club portfolio with Sassuolo partnership