Pizza chain Papa John’s has been named as an official partner of the ParalympicsGB team ahead of the rescheduled Paralympic Games in Tokyo next year.
As part of the agreement, which will last until the end of 2021, the firm will support Great Britain’s Paralympic team by taking part in fundraising initiatives, whilst also creating digital content through its new ‘We are Limitless’ campaign.
Mike Sharrock, Chief Executive of ParalympicsGB, stated: “We are delighted to launch this exciting new fundraising partnership on the day the Tokyo 2020 Paralympic Games was originally scheduled to begin.
“The delay has presented us with challenges and opportunities, and we are confident with the support of the British public our talented ParalympicsGB athletes can inspire and unite the nation once again with their performances in Tokyo.”
The marketing project will see the firm’s three athlete ambassadors, David Weir, Alfie Hewett and Alice Tai, be highlighted to show fans how the person has overcome challenges they have faced. Ultimately, the goal is to encourage Papa John’s staff and customers to raise £250,000 for ParalympicsGB.
Papa John’s athlete ambassador, Weir added: “I’m thrilled to be an ambassador for Papa John’s as preparations continue for Tokyo. As Paralympians, we are always looking to smash records and overcome adversity, and it’s great that Papa John’s is urging its customers to do the same and raise vital funds for Paralympic sport.”
ParalympicGB’s announcement of a new partner coincides with the release of Netflix’s Rising Phoenix, a new film detailing the history of the Paralympic Games, which is set to debut later today.
Giles Codd, Marketing Director of Papa John’s UK, concluded: “We are extremely proud to be partnering with ParalympicsGB at such an exciting time for the team. The inspirational work that ParalympicsGB does to support their athletes is so important and we’re delighted that we’re able to help by raising money and awareness.”