Puma strengthens club portfolio with Sassuolo partnership

Credit: Massimo Paolone/LaPresse//PA Images

Sassuolo has signed a long-term partnership with Puma for the upcoming season, replacing Kappa as the club’s official technical sponsor.

The deal will see Puma supply kits for Sassuolo’s men’s, women’s and youth teams. Additionally, as a result of partnering on the club’s century anniversary, the entities have collaborated on a special jersey which will be sold at Sassuolo’s official club store, set to open soon.

Javier Ortega, General Manager for Southern Europe at Puma said: “I am extremely happy about this new partnership with a club like Sassuolo.

“The club has a young squad with renowned players and many promising talents, they play modern football and have a strong identity. They are among the funniest Italian teams to follow and side for as well as having one of the most interesting and sustainable club projects in Serie A. We are really looking forward to working with them.”

Kappa’s deal was originally set to expire next season, however, the brand exited the six-year partnership one year early with Puma now taking its place.

Giovanni Carnevali, CEO of US Sassuolo Calcio added: “We are excited and look forward to working with PUMA, one of the world’s leading sports brands.” 

Additionally, Carnevali feels that the new partnership will make Sassuolo’s brand ‘more visible- event at an international level’ whilst acknowledging that the club is already getting ‘stronger and stronger in the football scene’ thanks to a ‘strong ownership belonging to MAPEI group and a constantly growing project’.

Puma’s partnership with Sassuolo continues to strengthen the manufacturers portfolio of European sponsors with the brand supplying kits for AC Milan, PSV Eindhoven, Manchester City, Borussia Dortmund and Valencia CF among others.

Sassuolo’s new kit, which has yet to be revealed, will make its official debut in the upcoming Serie A campaign. Due to the global health pandemic, the 2020/21 season has been moved to the later date of September 12.