Why men’s sports can’t afford to lose female fans
Forget the Americanisation of men’s European sports, female supporters are leading cultural change.Women are fast becoming one of the most valuable audiences in men’s...
Pilots at the helm of E1’s new wave
E1 is making headlines with celebrity team owners and futuristic electric boats, but it is the pilots who are shaping the series’ identity. Insider...
How AI and emotional tech are transforming live sports ?
Real-time data integration is transforming live sports and news broadcasts, enhancing audience engagement with instant insights and interactive experiences.By: Divyajot Ahluwalia, Founder - Director,...
From fairways to paydays at the 2025 Ryder Cup
With new remuneration rules, high-stakes sponsors and mega event security, Bethpage Black is hosting golf’s biggest business test.When Europe lifted the Ryder Cup in...
Meta emerges as top platform for sports fans online
Meta leads sports engagement while Burnley experiments with X Originals to reach fans. Sports organisations and athletes need to prioritise social media more than ever,...
EA extends UEFA licensing deal to feature Women’s Champions League and...
EA SPORTS FC 26 to showcase flagship women’s competitionsElectronic Arts (EA) has extended its partnership with UEFA to ensure the Women’s Champions League and...
Why sport should pay attention to the FTC’s Ticketmaster lawsuit
The US government has filed a major case against Live Nation and Ticketmaster, alleging deceptive fees and collusion with scalpers. Sports organisations should be...
AFL follows Bundesliga with creator-led watchalong experiment
The AFL’s live watchalong experiment with Dan Gorringe highlights a potential evolution in sports broadcasting.The Australian Football League (AFL) will experiment with a new...
Could the Baller League rescue FIFA’s US World Cup hype?
The US debut of Baller League could be the spark American football fans have been waiting for.The Baller League is going to attempt to...
Has the 2025 Club World Cup laid the groundwork for future...
The 2025 FIFA Club World Cup garnered an estimated 2.7 billion viewers across the competition, according to figures from FIFA. The competition, reformatted to become...