AFL follows Bundesliga with creator-led watchalong experiment
The AFL’s live watchalong experiment with Dan Gorringe highlights a potential evolution in sports broadcasting.The Australian Football League (AFL) will experiment with a new...
Could the Baller League rescue FIFA’s US World Cup hype?
The US debut of Baller League could be the spark American football fans have been waiting for.The Baller League is going to attempt to...
Has the 2025 Club World Cup laid the groundwork for future...
The 2025 FIFA Club World Cup garnered an estimated 2.7 billion viewers across the competition, according to figures from FIFA. The competition, reformatted to become...
How SailGP shifts the model beyond the waves
Insider Sport speaks with SailGP Managing Director Andrew Thompson on the league’s ambition to redefine high-performance sailing. From the spectacle of hydrofoiling catamarans to...
Q&A: Amusnet’s Ivo Georgiev on the Legends Charity Game and turning...
Lisbon, September 15.Before the conference halls fill and the panels begin, a different kind of opening act takes the stage - the Legends...
WSL opens with packed Emirates and new TV era
Arsenal’s 4–1 win before 38,142 at the Emirates set the tone for the Women’s Super League’s first weekend, as a new five-year domestic broadcast...
How the biggest live sports piracy site just fell
Egyptian law enforcement has worked with the Alliance for Creativity and Entertainment (ACE) to dismantle Streameast, a piracy network which operated through about 80...
Protest risk meets the finish line at La Vuelta
Stage 11 in Bilbao ended without a winner and with a clear message to rights-holders: protest is no longer a rare-event outlier but an...
Women’s football moves beyond purpose to performance
Women’s football has had to sell itself for a long time. In the early days, brands supported it because it felt like the right...
What the WNBA tells us about the future of fan engagement
David Dembowski, SVP at Operative, looks at how the WNBA has transformed from a niche league fighting for airtime into one of the fastest-growing...