The WNBA’s labour reckoning
America’s women’s basketball league is growing up fast. Its pay politics are trying to catch up.As most American sports fans start obsessing over the...
Why sports networks are moving from satellite to IP distribution
LTN’s Rick Young explores why live sports networks are moving from costly satellite to purpose-built IP distribution, unlocking reliability, flexibility and new revenue as...
How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...
Why men’s sports can’t afford to lose female fans
Forget the Americanisation of men’s European sports, female supporters are leading cultural change.Women are fast becoming one of the most valuable audiences in men’s...
Pilots at the helm of E1’s new wave
E1 is making headlines with celebrity team owners and futuristic electric boats, but it is the pilots who are shaping the series’ identity. Insider...
How AI and emotional tech are transforming live sports ?
Real-time data integration is transforming live sports and news broadcasts, enhancing audience engagement with instant insights and interactive experiences.By: Divyajot Ahluwalia, Founder - Director,...
From fairways to paydays at the 2025 Ryder Cup
With new remuneration rules, high-stakes sponsors and mega event security, Bethpage Black is hosting golf’s biggest business test.When Europe lifted the Ryder Cup in...
Meta emerges as top platform for sports fans online
Meta leads sports engagement while Burnley experiments with X Originals to reach fans. Sports organisations and athletes need to prioritise social media more than ever,...
EA extends UEFA licensing deal to feature Women’s Champions League and...
EA SPORTS FC 26 to showcase flagship women’s competitionsElectronic Arts (EA) has extended its partnership with UEFA to ensure the Women’s Champions League and...
Why sport should pay attention to the FTC’s Ticketmaster lawsuit
The US government has filed a major case against Live Nation and Ticketmaster, alleging deceptive fees and collusion with scalpers. Sports organisations should be...