Sky Sports axes Halo channel after three-day backlash
Aiming to engage young female sports fans, Sky Sports Halo lasted just three days before being taken offline.Sky Sports has scrapped its newly launched...
FIFA steps up online abuse fight with ticket bans and police...
Marking the International Day for Tolerance, FIFA says its Social Media Protection Service has flagged more than 30,000 abusive posts in 2025, but new...
Halo or hollow? Sky’s TikTok for women’s sport rings false
Sky Sports’ new TikTok channel for female fans was meant to celebrate inclusion. Instead, its tone and framing risk turning women’s sport into a...
Rangers’ Big Ibrox Sleep Out the latest initiative Butland is supporting
Rangers FC will host its annual Big Ibrox Sleep Out on November 14, a chance for players like Jack Butland and fans to help...
The WNBA’s labour reckoning
America’s women’s basketball league is growing up fast. Its pay politics are trying to catch up.As most American sports fans start obsessing over the...
Why sports networks are moving from satellite to IP distribution
LTN’s Rick Young explores why live sports networks are moving from costly satellite to purpose-built IP distribution, unlocking reliability, flexibility and new revenue as...
How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...
Why men’s sports can’t afford to lose female fans
Forget the Americanisation of men’s European sports, female supporters are leading cultural change.Women are fast becoming one of the most valuable audiences in men’s...
Pilots at the helm of E1’s new wave
E1 is making headlines with celebrity team owners and futuristic electric boats, but it is the pilots who are shaping the series’ identity. Insider...
How AI and emotional tech are transforming live sports ?
Real-time data integration is transforming live sports and news broadcasts, enhancing audience engagement with instant insights and interactive experiences.By: Divyajot Ahluwalia, Founder - Director,...