Scotland missed the Euros. Its fans didn’t.
New data from the Women’s Sport Trust shows national-team events driving women’s sport visibility in Scotland and Wales.National-team tournaments still trump everything else for...
The women’s rugby fanbase has doubled in two years. What now?
Nearly half of today’s women’s rugby fans discovered the sport in the past two years, a shift that is reshaping who watches, how they...
Your football podcast has an FPL league – Here’s why
Experts reveal how Fantasy Premier League is helping football podcasts turn listeners into communities.Football podcasts are everywhere. From former professionals sharing stories from the...
World Aquatics has its head in the clouds
Global governing body unveils major cloud migration with Alibaba and extends US broadcast partnership with NBC, following end of Singapore 2025With the World Aquatics...
Burnley’s VR broadcast signals football’s next commercial goldmine
Burnley has announced a broadcast opportunity for supporters, promising to have marked a major step forward in how fans experience matches.Burnley FC’s new VR...
Is The Hundred England’s IPL moment or something riskier?
The ECB’s landmark franchise sales for The Hundred inject global capital into English cricket — but they also raise long-term questions about control, culture...
Why Manchester City isn’t just selling football anymore
An insider look into Manchester City’s partnership with tech company VTEX. Over the years, Manchester City’s strategy has moved well beyond matchdays. The focus is...
Can digital intimacy help commercialise women’s golf?
As the AIG Women’s Open prepares for a record-setting return to Wales, The R&A’s new Hero Messages initiative aims to deepen fan engagement and...
Why digital engagement is the real EURO 2025 winner
EURO 2025 has been the platform this summer to exemplify the growth of women’s football, but its digital engagement that has FotMob championing the...
Manchester United uses landmarks to make fans fall in love
Manchester United brings a supporter’s idea to life ahead of its US pre-season tourManchester United will mark the beginning of its North American pre-season...