‘Bet Engage’ has launched to enhance the customer engagement of gambling operators and sports betting partners, providing predictions and insights for sites and social media channels.

The launch means betting websites can now access a stream of insights into upcoming sporting events from the correspondents and data analysts at PA (the Press Association), the UK based provider of multimedia sports editorial and data.

The content, which will place a key focus on data, is provided by correspondents at PA, the national news agency for the UK and Ireland.

Ashley Broadley, Sports Editor at PA, commented: “PA has been trusted for decades to provide the highest standard of content to the Racing and Betting industry. We understand the passion that drives sports fans and I am pleased to see our editorial, data and digital teams working together to create compelling content for betting sites and social media channels.”

‘Bet Engage’ is the latest product from PA designed to help brands increase interactions with betting audiences online. The product features potential outcomes across a range of events in a daily feed of infographics, previews, stats-based text and video stories.

The predictions, which utilise the data and correspondents of PA sports team, are enhanced by the agency’s graphics team, adding visual impact to strengthen the digital and social media strategies of partners.

Michael Grenham, Head of Business Development, Racing & Betting, added: “‘Bet Engage’ is uniquely positioned to support betting companies’ online growth strategies by combining PA’s reputation in sports data and reporting with our expertise in digital content production. We work closely with our customers to provide them with a range of rich content options to engage their passionate betting communities.”

Insider Insight: The service can be used by operators, not only to elevate traffic but also to maximise fan engagement with partners through social media. Tailored content partnerships with bwin and BetStars, affirm that Bet Engage is well positioned to expand its portfolio of partners.

Previous articleFormer England captain launches ‘Front Row Club’ to help raise funds for charity
Next articleNHL elevates fan experience with NextVR partnership