Visa has extended its partnership with the National Football League (NFL) remaining as the league’s Official Payment Services Technology Partner through to the 2025 season.
The new multi-year sponsorship deal includes new benefits for Visa cardholders at NFL events and plans to collaborate on the first cashless Super Bowl in the future. The extension comes days before the digital payments specialists bring contactless and cashless payment experiences to Super Bowl LIII fans in Atlanta.
Lynne Biggar, Chief Marketing and Communications Officer, Visa commented: “Over the years, we have evolved our relationship with the NFL from a sponsorship to a partnership that provides invaluable payment experiences for fans.
“Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital creating a more secure and seamless payment environment for fans and concessionaires alike.”
Renie Anderson, Senior Vice President, Partnerships, Sponsorship and Consumer Products for the NFL added: “Visa has been a trusted partner of the NFL since 1995 and we are excited to continue our work with them, especially in the area of implementing cashless capabilities at NFL events which will provide our fans faster, safer and more convenient digital payment options.”
At Super Bowl LIII Visa will increase its presence at multiple NFL Shops leading up to and during the game, including at the stadium, NFL Shop kiosks and two NFL Shops at the Super Bowl Experience in the Georgia World Congress Center.
Visa is seeking to reinvent the NFL Shop’s checkout by activating a MVP checkout lane that encourages customers to tap to pay with contactless enabled devices (cards, mobile or wearables) to get in and out quickly. Visa will host other activities on-site including an interactive augmented reality demo experience that will give fans the ability to simulate checkout by successfully kicking their items through virtual goalposts.
Insider Insight: Visa’s initiative in this partnership only serves to make the matchday experience smoother and more efficient for fans at the game. Furthermore with the NFL placing faith in Visa for the foreseeable future and the Super Bowl, the room for future innovations could be an exciting prospect for fans.