Rockies’ Blackmon joins Maximbet in first for sports betting industry
Colorado Rockies outfielder Charlie Blackmon has been signed by MaximBet in sports betting’s first-ever partnership with an active pro baseball player.The partnership states that...
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
Paris Saint-Germain (PSG) has formed a partnership with GOAT as the online sneakers, apparel and accessories platform becomes the new official sleeve sponsor of...
Australian cricket enters NFT era with Rario
Cricket Australia (CA) and the Australian Cricketers Association (ACA) have formed a multi-year licensing deal with Singapore-based collectibles platform Rario and Non-Fungible Token (NFT)...
LA Rams introduce industry-first virtual venue with 6Connex
The Los Angeles Rams have launched a year-round virtual venue, built by 6Connex, which becomes the first of its kind in the sports industry.The...
Life of ‘legendary’ Red Rum celebrated through Sean Corcoran art
The only racehorse to win three Grand Nationals, Red Rum, is being celebrated by bookmaker Coral with a portrait by Irish artist, Sean Corcoran.The...
USL impacts local communities in Hisense USA partnership
The United Soccer League (USL) has formed a multi-year partnership with Hisense USA, a television and appliance provider, making the company the official television...
BIG3 introduces ‘future of sports ownership’ for basketball fans
The BIG3 has revealed that it is introducing a decentralised team ownership which gives fans the opportunity to purchase a stake of the 12...
FIBA and Two Circles develop long-term fan relations with Courtside 1891
FIBA, the International Basketball Federation, and Two Circles have announced a long-term partnership that looks to develop the direct-to-consumer market for basketball content globally.In...
Liverpool FC launches its first ‘charitable’ NFT collection
Liverpool FC (LFC) is launching its first official NFT collection - the LFC Heroes Club - in a partnership with digital artwork company, Sotheby’s.The collection...
NBC and PointsBet expand Chicago Bulls BetCast to cover further three...
NBC Sports Chicago and PointsBet have revealed that they are to present a three-game series of alternate sports-betting presentations, entitled BetCast, covering Chicago Bulls...