Luka Modrić interacts with Galácticos fans via Olybet deal
Real Madrid CF’s Luka Modrić has signed a regional partnership online casino OlyBet in a bid to strengthen localised media campaigns and fan engagement.The...
NFLPA, Draftkings and OneTeam together bring gamified NFTs
The NFL Players Association (NFLPA), along with DraftKings and OneTeam, has shared its plans to introduce gamified NFT (non-fungible token) collections.Set to launch on...
Kevin De Bruyne named newest Therabody Athlete
Manchester City FC midfielder Kevin De Bruyne has been named as Therabody’s newest athlete after having invested in the company in February this year.The...
PDC trebles BoyleSports World Grand Prix title sponsorship
The Professional Darts Corporation (PDC) has agreed to a further three years of its World Grand Prix under the title sponsorship of BoyleSports.The Irish...
Sportradar provides data to US-partners in extended Kambi deal
Sports betting service provider Kambi has announced an extended partnership with Sportradar to further leverage its coverage of professional leagues and tournaments.The strengthened collaboration...
23X1 Racing orders expansion of McDonald’s partnership
23XI Racing has expanded its partnership with McDonalds by increasing its presence on the No. 23 Toyota Camry TRD with Bubba Wallace across several...
DryWorld provides kits to SLT athletes in three year deal
Super League Triathlon (SLT) has entered a three year deal with athletic performance brand DryWorld, which has become the official apparel partner of the...
Arsenal FC brews Lavazza partnership in growth of women’s team
Arsenal FC has confirmed the expansion of its partnership with Italian coffee maker, Lavazza, to the Women’s team.The brand looks to provide coffee at...
NHL renews broadcasting rights agreement with Sinclair
Diamond Sports Group, a subsidiary of Sinclair Broadcast Group, has announced a multi-year renewal of its digital distribution rights agreement with the National Hockey...
PGA of America advances merchandise strategy via Legends collaboration
The PGA of America has entered into a partnership with experiences company Legends, as the latter operates on-site, online, licensing and corporate merchandising for...