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the logo of Paris Saint Germain football club on an official jersey.
BREAKING
Europe
Time to read: 2 min
PSG and SNIPES partner to ‘give back to the community’
September 25, 2024
BREAKING
Europe
Time to read: 2 min
AC Milan leans on ‘Italian excellence’ in new partnership
September 24, 2024
credit: Shutterstock
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Features
Time to read: 7 min
Why football and crypto’s relationship is back on the mend after a period of discontent
September 24, 2024
Everton Football fans begin to arrive at Goodison for an important game.
BREAKING
Europe
Time to read: 2 min
Everton nears the end of the tunnel as Premier League club agrees sale terms
September 24, 2024
Action from the Pro14 Munster Rugby (28) versus Ospreys (12) match at the Irish Independent Park.
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Latest News
Time to read: 2 min
QuinnBet eyes Welsh expansion as Ospreys betting partner
September 23, 2024
Ji So-Yun (Chelsea FC) celebrates after scoring during the 2020-21 UEFA Women’s Champions League fixture between Chelsea FC and Bayern Munich at Kingsmeadow.
BREAKING
Football
Time to read: 2 min
WPLL and Barclays announce historic women's football deal
September 23, 2024
Entrance gate at St Andrews Trillion Trophy Stadium in Birmingham, England.
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Football
Time to read: 3 min
Birmingham City unveils partnership to engage global fans
September 23, 2024
03-28-2018, Cardiff, Wales, UK. Anthony Joshua MBE during the public work out ahead of his fight with New Zealand Joe Parker St Davids Hall, Cardiff.
BREAKING
Boxing
Time to read: 2 min
Record-breaking 96,000 expected at Joshua-Dubois showdown
September 20, 2024
BOREHAMWOOD / UNITED KINGDOM - SUNDAY 25 AUGUST 2019: Arsenal Women celebrate after a goal against Tottenham Hotspur Women during a friendly match at Meadow Park.
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Data
Time to read: 3 min
Arsenal Women elevate local economy through Emirates matches
September 20, 2024
credit: Shutterstock
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Fan Engagement
Time to read: 2 min
La Liga inks TikTok deal to exponentially grow its social media presence
September 20, 2024
24 Hours of Le Mans
BREAKING
Europe
Time to read: 2 min
IMG secures five-year renewal to 24 Hours of Le Mans deal
September 20, 2024
West Ham sale talks
BREAKING
Europe
Time to read: 2 min
Red Bull follows Everton deal with West Ham partnership
September 20, 2024
Tambov, Russian Federation - June 23, 2015 Lego team crew members fixing wheel of Lego Speed Champions Ferrari F14 T race car. Studio shot.
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Horse Racing
Time to read: 3 min
Formula One builds on younger audience surge with LEGO deal
September 19, 2024
New York City FC
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Features & Analysis
Time to read: 3 min
Marcelo Claure makes 10% investment in MLS’ New York City FC
September 19, 2024
credit: Bitget
BREAKING
Football
Time to read: 2 min
La Liga bolsters international expansion with Bitget as new crypto partner
September 19, 2024
Tokyo2020 Olympic Games, 75-kiloweight Boxing Fight at Ariake arena.
BREAKING
Boxing
Time to read: 4 min
Liverpool set to host ‘game changing’ boxing event in 2025
September 19, 2024
Hampden Park, Glasgow
BREAKING
Europe
Time to read: 3 min
Glasgow ends months of uncertainty to become 2026 Commonwealth Games host
September 18, 2024
BITCOIN tag on the globe. gold bitcoin with gold bitcoin symbol and Earth.
BREAKING
Europe
Time to read: 2 min
DAZN enters crypto sphere with European partnership
September 18, 2024
Ebury partners with Rangers FC in latest sports marketing move
BREAKING
Europe
Time to read: 3 min
Scotland’s Rangers FC renews long-running betting partnership
September 18, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 3 min
Serie A and Socios to provide more football blockchain-backed benefits
September 18, 2024
Front view of Cricket Batsman Action, Cricket game closeup player batting ball.
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Cricket
Time to read: 2 min
ECB continues on digital transformation path with Cognizant
September 17, 2024
Champions League cup in the hands of the winner, confetti on the background. UEFA Champions League final between Real Madrid and Liverpool. NSC Olympic stadium in Kyiv.
BREAKING
Europe
Time to read: 2 min
Adidas to supply Champions League balls for three more years
September 17, 2024
Julio Iglesias Hernando, CCO of Kaizen Gaming, Unai Emery, Manager of Aston Villa and Chris Heck, President of Business Operations at Aston Villa.
BREAKING
Europe
Time to read: 7 min
Aston Villa’s UCL return ‘icing on the cake’ for club partner Betano
September 17, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026