River Plate bets big on global growth with Betano
Argentine football giant River Plate announced a partnership with online betting brand Betano on May 6, as the club looks to strengthen its position...
PwC’s F1 deal signals a broader shift in sport
Formula 1 has entered a new kind of race—one powered not by aerodynamics or engine specs, but by consultancy. Announced ahead of the 2025 Miami...
Rooster’s Owen Ordway: Rethinking the sports betting experience
The digital age has driven positive changes across sports, from more accessible ticketing to improved athlete health and wellbeing. Fan engagement has also drastically...
Chelsea confirms new shirt sponsor just days before end of Premier...
Chelsea FC confirmed DAMAC Properties as its front-of-shirt sponsor yesterday (30 April) for the remainder of the 2024/25 season. The Dubai-headquartered company will also become...
Premier League continues global growth with Mumbai office opening
The Premier League opened a new office in Mumbai on April 29, bringing it closer to one of the markets it has had a longstanding...
Leeds United’s Elland Road redevelopment gains council backing
Leeds United unveiled new plans to redevelop Elland Road last Monday (28 April) after gaining official support from the Leeds City Council’s Executive Board. The...
Basketball England to ‘transform’ digital infrastructure with PTI
Basketball England, the UK governing body for basketball, appointed PTI to transform its digital infrastructure last Sunday (27 April). PTI, a technology strategy consultancy, will...
Pepsi signs Putellas, James and more to grow women’s football
Pepsi has announced a new roster of several high-profile women’s football players ahead of this summer’s UEFA Women’s EURO 2025. Joining existing Pepsi ambassador Leah...
West Ham Utd & Lyca Mobile continue community-based initiatives
West Ham United and longstanding partner Lyca Mobile have continued its fan community initiative with the launch of several community based workshops. The duo will...
2040 Olympics the goal for London Mayor Khan
London Mayor Sadiq Khan has come out in support of a potential bid for England’s capital to host the 2040 Olympic Games. Since recently being...