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BREAKING
Europe
Time to read: 2 min
AC Milan and Dyson join forces to put technology at the forefront
September 17, 2024
FIFA continues to build strong regional partner-base for 2026 World Cup
BREAKING
Football
Time to read: 3 min
FIFA continues to build strong regional partner-base for 2026 World Cup
September 17, 2024
The Frankel colt Collide ridden by James Doyle and owned by Mr K Abdullah wins at Nottingham Races.
BREAKING
Europe
Time to read: 2 min
Spotlight Sports rebrands content hubs under ‘Halo’ umbrella
September 17, 2024
Football or socker coach observing kid football match.
BREAKING
Football
Time to read: 3 min
Emma Hayes supports McDonald's bursaries for football coaches
September 13, 2024
Close-up shot of a hand moving a black chess piece during a game between two players.
BREAKING
Asia
Time to read: 2 min
Google’s historic sponsorship sets new chess standards
September 13, 2024
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BREAKING
Football
Time to read: 3 min
Tottenham Hotspur transforms its digital payments with Ant International
September 12, 2024
Views of Old Trafford stadium the home to Manchester United football club.
BREAKING
Football
Time to read: 3 min
Manchester United nears PSR edge despite record revenue
September 12, 2024
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BREAKING
Football
Time to read: 2 min
AS Monaco and Ebury to “transcend borders” in new partnership
September 12, 2024
Chester Racecourse
BREAKING
Europe
Time to read: 3 min
New betting sponsorship deals announced in UK and Irish racing
September 12, 2024
MEO Arena’s Super Stage to Host Star-Studded Lineup as SBC Debuts in Lisbon
BREAKING
Europe
Time to read: 7 min
MEO Arena’s Super Stage to Host Star-Studded Lineup as SBC Debuts in Lisbon
September 11, 2024
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BREAKING
Football
Time to read: 3 min
Middlesbrough and Kindred commit to social initiatives in partnership extension
September 11, 2024
Hull City badge painted on wall of KCom stadium.
BREAKING
Football
Time to read: 3 min
Hull City reveals ‘landmark’ sponsorship agreement
September 11, 2024
Tom Brady’s Autograph refocuses on content over NFTs
BREAKING
Data
Time to read: 3 min
Tom Brady’s Autograph refocuses on content over NFTs
September 11, 2024
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BREAKING
Football
Time to read: 2 min
Arsenal harness NTT Data’s services to connect closer to fans
September 11, 2024
: UEFA Champions League game between SL Benfica and Club Brugge; Players of Club Brugge before game.
BREAKING
Europe
Time to read: 2 min
Club Brugge ups sponsorship game for Champions League 
September 10, 2024
Brazil sports stakeholders await executive signature of Betting Bill
BREAKING
Fan Engagement
Time to read: 2 min
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
September 10, 2024
Marcus Rashford of Manchester United celebrates after scoring a goal to make it 2-0 - Manchester United v Newcastle United, Carabao Cup Final, Wembley Stadium, London, UK - 26th February 2023.
BREAKING
Football
Time to read: 2 min
Manchester United announces renewal of major partnership 
September 10, 2024
Channel 4 takes Paralympics to YouTube in social media strategy
BREAKING
Europe
Time to read: 2 min
Channel 4’s YouTube use in Paralympic coverage paid off
September 10, 2024
W2RC World Rally Raid Championship 2023.
BREAKING
Horse Racing
Time to read: 2 min
Extreme E scraps 2024 races amid Extreme H transition
September 10, 2024
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BREAKING
Football
Time to read: 2 min
Everton joins Red Bull football family as new partner
September 10, 2024
UEFA Champions League sign at the 2022 UEFA Champions League Final
BREAKING
Asia
Time to read: 2 min
UEFA extends China business links with tech partnership renewal
September 9, 2024
Munich, Bavaria, Germany, November, 12 2022, crowded NFL fan area Odeonsplace, one day before the first NFL game in Germany.
BREAKING
Europe
Time to read: 2 min
NFL and Bitpanda team up ahead of German return
September 9, 2024
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BREAKING
Football
Time to read: 2 min
AFC Bournemouth renews Uber Eats partnership to provide fans with more deals
September 9, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026