World Rugby and CBS Sports agree broadcast deal through 2029
World Rugby has signed a multi-year broadcast rights agreement with CBS Sports, making Paramount+ the exclusive streaming platform for international rugby competitions in the...
Germany’s betting blueprint beats Premier League’s mess
Tipico has expanded its partnership with the Deutscher Fußball-Bund (DFB) to include the 3. Liga, making it a sponsor across all tiers of professional...
Crystal Palace Sports Centre to go all-electric by 2028
Can a listed sports venue go fully green?In the 1981 film Chariots of Fire, British runners trained against the wind on an old English...
The TikTok effect: How sport business is being rewritten one clip...
For decades, sports marketing and media rights revolved around broadcasting deals and official channels. Fans tuned in, sponsors paid for prime placements, and rights...
Premier League adds Coca-Cola as latest partner for next season
The Premier League named Coca-Cola as its new official soft drink partner yesterday (May 21) in a deal set to commence at the start...
How women’s sport is building its own audience with TikTok
In April 2023, more than 83,000 fans filled Wembley Stadium to watch England take on Brazil in the inaugural Women’s Finalissima. The match ended...
PDC explains why darts won’t follow boxing’s Middle East model
Boxing’s commercial success in the Middle East has been significant, prompting other sports to consider following a similar path. Darts is often mentioned in...
SailGP bets on docuseries to grow audience
SailGP has unveiled its first docuseries, Uncharted, offering a rare inside look at Jimmy Spithill’s transition from sailor to team CEO as the league...
Arsenal is taking lessons from Amazon not Manchester United
As Arsenal teams up with NTT DATA for a digital transformation partnership, Chief Commercial Officer Juliet Slot reveals why the club is rethinking what...
Visa’s Click to Pay for UEFA tickets to provide enhanced security...
Visa introduced its Click to Pay solution for football fans today (May 20), allowing for the purchasing of tickets for the UEFA Women’s EURO...