First female-led team joins SailGP with Red Bull Italy
The Red Bull Italy SailGP Team has become the first team in the global racing league to be led by a female ownership group. Announced...
Will US tax reform spark a sports franchise sell-off?
In 2002, Major League Baseball approved the sale of the Boston Red Sox for $380 million. Less publicised than the price was what made...
Tony Bloom’s £9.86m investment in Hearts approved by supporters
Brighton & Hove Albion chairman Tony Bloom is set to acquire a 29% stake in Heart of Midlothian after receiving overwhelming backing from the...
Gambling crackdown hits centre court as Roland Garros begins
France has relaunched its ‘Behind the Label’ campaign for the upcoming French Open at Roland Garros, to warn tennis fans about the risk of...
Borussia Dortmund signs Vodafone to power next five years
Borussia Dortmund (BVB) has named Vodafone its new main sponsor for the next five years following a social media post featuring next season’s kit...
World Rugby and CBS Sports agree broadcast deal through 2029
World Rugby has signed a multi-year broadcast rights agreement with CBS Sports, making Paramount+ the exclusive streaming platform for international rugby competitions in the...
Germany’s betting blueprint beats Premier League’s mess
Tipico has expanded its partnership with the Deutscher Fußball-Bund (DFB) to include the 3. Liga, making it a sponsor across all tiers of professional...
Crystal Palace Sports Centre to go all-electric by 2028
Can a listed sports venue go fully green?In the 1981 film Chariots of Fire, British runners trained against the wind on an old English...
The TikTok effect: How sport business is being rewritten one clip...
For decades, sports marketing and media rights revolved around broadcasting deals and official channels. Fans tuned in, sponsors paid for prime placements, and rights...
Premier League adds Coca-Cola as latest partner for next season
The Premier League named Coca-Cola as its new official soft drink partner yesterday (May 21) in a deal set to commence at the start...