Why the WNBA is attracting major brands like Adobe
As the WNBA enters a new era of growth, the Golden State Valkyries and Adobe are showing how sport and business are converging to...
Houston Texans increase fan hospitality with TickPick deal
The National Football League’s (NFL) Houston Texans have partnered with marketplace TickPick.The Houston Texans named TickPick as its official fan experience partner amid a...
Antoine Dupont backs US rugby with RFCLA ownership move
In a move reminiscent of European football stars turning to Major League Soccer, France’s Antoine Dupont has joined the ownership group of Rugby Football...
Tampa Bay Lightning partners with Scripps Sports for free game access
Tampa Bay Lightning fans will enjoy easier, free access to every game, thanks to a new media partnership with Scripps SportsThe Tampa Bay Lightning...
Private equity finds a footing in the NFL
A potential stake sale in the Los Angeles Chargers signals a growing interest from private equity in the traditionally closed ranks of NFL ownership.In...
Five Premier League clubs in limbo as betting brands disappear
*This is an evolving story. This piece was edited on May 16 to show TGP Europe had left the market.Several Premier League clubs...
Brazil strikes landmark deal to tackle match-fixing in sports betting
Brazil makes advances in safeguarding the integrity of its sporting events by partnering with IBIA to monitor and combat corruption in the booming sports...
Why deals like CAA’s purchase of Portas are now the norm
In 2003, Roman Abramovich’s acquisition of Chelsea FC marked a turning point in the commercialisation of sport. No longer just the domain of athletes...
Online trading poised to replace betting sponsorships in football
Sponsorships within sports are an attractive concept to businesses from every sector. Each sport is like its own stage at a musical festival, they’re...
Strong Q1’s from WWE and UFC raise TKO’s 2025 outlook
UFC and WWE parent company TKO Group has raised its revenue targets for 2025, backed by rising revenues at two of its valuable companies. For...