FC Basel latest football club to partner with Bitpanda
Swiss football club FC Basel has named European crypto company Bitpanda its front-of-shirt sponsor starting from the 2025/26 season. The multi-year agreement will see Bitpanda...
AFC Bournemouth set for stadium renovations after acquisition
AFC Bournemouth is one step closer to acquiring Vitality Stadium, the club’s home ground since 1910.The Premier League club, in partnership with Black Knight...
A.S.O. UK’s rebrand paves way for marathon growth
This past weekend, London and Manchester saw thousands of runners take to the streets in two of the UK’s biggest marathons.In an exclusive interview...
Salah’s selfie seals a moment money can’t buy for Google Pixel
Liverpool star Mohamed Salah highlighted the power of commercial partnerships in modern football with an iconic celebration on Sunday.After scoring the club's fourth goal...
Chelsea FC latest to partner with a ticketing firm with Ticketmaster
Chelsea FC has announced a multi-year partnership with Ticketmaster, making the platform the Premier League club’s official ticketing partner. As part of the deal, Ticketmaster...
Aston Villa’s Villa Park to grow to 50,000 following expansion confirmation
Aston Villa has confirmed plans to refurbish and expand its North Stand of Villa Park which would see its capacity grow to more than...
Challenging the IOC: How Enhanced Games plans to change athletics
Imagine a packed arena. Noise echoing off every surface. A man in his 50s crouches in the blocks. Then… silence. The gun fires. He...
La Liga breaks revenue records with €5bn for 2023/24 season
La Liga has reported record-breaking revenue and sustained commercial growth in its financial results for the 2023/24 season.Spain’s top-flight football league revealed that total...
Easter crowds crack records as Super League hits new highs
The Betfred Super League has announced another attendance record for 2025, with league-wide numbers anticipated to grow further next month.The league revealed that an...
Casey’s to partner with UFC and WWE as part of TKO...
TKO Group’s Takeover Weekend in Kansas City from 24-28 April will bring on board Casey’s as a sponsoring partner for its UFC, Professional Bull...