SailGP adds to commercial wave with sports betting launch
SailGP entered the sports betting marketplace on June 2, aiming to create new ways to attract and engage fans.The move comes just ahead of...
How football hospitality is being redesigned for high-end fans
With the sports hospitality market projected to reach £23.5 billion by 2030, rights holders are investing in more tailored matchday experiences.At the 2024 Copa...
Sami Hyypiä shares Liverpool leadership lessons at Money20/20
If you happen to support Liverpool Football Club or were old enough to remember the 2005 UEFA Champions League final, you may be aware...
Mike Tindall R360 rugby league to give sport its “Super Bowl...
Rugby Union is learning of more revelations to form a breakaway league led by Mike Tindall (MBE) and investors who seek to awaken the...
Sleeve branding set to soar in Premier League deals
The relationship between the Premier League and betting sponsors has drawn mounting criticism in recent years, particularly over the rise of Asia-facing brands with...
Real Madrid taps Corpay to improve off-pitch operations
Real Madrid has signed a three-year sponsorship agreement with Corpay, bringing the payments firm into the club’s commercial portfolio through its cross-border division.Announced on...
How Web3 met the pitlane
From tobacco and telecoms to tokens and DAOs, Formula 1’s sponsorship landscape is evolving. The partnership between ApeCoin and Alpine reflects a wider move...
Rangers new ownership follows growing NFL interest in football
Rangers Football Club has confirmed a consortium led by Andrew Cavenagh and 49ers Enterprises, the business arm of the San Francisco 49ers, has acquired a majority...
MLS capitalises on new growth with new sponsorship opportunities
Major League Soccer (MLS) continues its surge in popularity and growth in the US, but it is off the field where the league has...
Aston Villa puts a price on fan loyalty
Aston Villa has overhauled its ticketing strategy ahead of the 2025/26 season, with a key change set to reshape how fans engage with both...