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Features & Analysis
Time to read: 4 min
Manchester City claims ATP ruling victory over Premier League
October 8, 2024
credit: Shutterstock
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Football
Time to read: 2 min
SPFL gains additional revenue boost with latest Carling sponsorship deal
October 7, 2024
Emilio Butragueño, Real Madrid's Director of Institutional Relations, and Javier López Cerrón, CEO of Grupo Orenes.
BREAKING
Europe
Time to read: 3 min
Real Madrid joins list of clubs winning with betting deals
October 7, 2024
credit: Shutterstock
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Football
Time to read: 2 min
Manchester City enhances advertisement growth with StairMedia
October 7, 2024
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Features
Time to read: 5 min
Santiago Gandara, BetWarrior: Partnering with national football is a matter of positioning
October 4, 2024
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Horse Racing
Time to read: 2 min
F1 adds another big name brand to growing partner portfolio
October 4, 2024
SBC Summit Rio 2025 to Triple in Size at LatAm’s largest convention centre Riocentro
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Fan Engagement
Time to read: 4 min
SBC Summit Rio 2025 to Triple in Size at LatAm’s largest convention centre Riocentro
October 3, 2024
Genius and Extrela Bet: three pillars for protecting safeguarding Brazilian sports
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Data
Time to read: 6 min
Genius Sports and EstrelaBet: three vital pillars for safeguarding Brazilian sports
October 3, 2024
New York, NY - July 9, 2022: Valentin Castellanos (11) of NYCFC celebrates with teammates scoring goal during MLS regular season game against New England Revolution at Yankee stadium.
BREAKING
Football
Time to read: 3 min
MLS to 'elevate' its global profile with OneFootball deal
October 3, 2024
Tokyo, Japan, August 30th 2021, Tokyo 2020 Paralympic games, Men's wheelchair basketball. Australia VS Great Britain. 9 KNOWLES Tristan.
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Latest News
Time to read: 2 min
ParalympicsGB renews Adidas deal after Paris games success
October 2, 2024
BREAKING
Europe
Time to read: 3 min
Andy Mitchell, Serie A USA: building up stateside soccer before and after World Cup 2026
October 2, 2024
Huge media coverage secured for French racing’s flagship fixture
BREAKING
Europe
Time to read: 3 min
Huge media coverage secured for French racing’s flagship fixture
October 2, 2024
Chelsea flag at Stamford Bridge.
BREAKING
Fan Engagement
Time to read: 3 min
Chelsea boosts supporter relations amid ownership uncertainty
October 1, 2024
Cricket ball hitting wickets.
BREAKING
Asia
Time to read: 3 min
Delhi Capitals takes majority stake in Hampshire Cricket Club
October 1, 2024
Harry Coe, Luscid: Realising the full business potential of sports data
BREAKING
Basketball
Time to read: 2 min
Genius Sports hires Google tech director to oversee AI capabilities
September 30, 2024
UKGC takes aim at Sorare for operating unlicensed gambling platform
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Comment
Time to read: 3 min
UKGC takes aim at Sorare for operating unlicensed gambling platform
September 30, 2024
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Data
Time to read: 3 min
SBC Awards: The 2024 Winners Revealed
September 27, 2024
WOLVERHAMPTON, ENGLAND - SEPTEMBER 11, 2019: Wolverhampton Wanderers logo at Molineux Stadium in Wolverhampton, England.
BREAKING
Football
Time to read: 2 min
Wolves builds on US preseason tour with Visit Lauderdale deal
September 27, 2024
Benfica Stadium
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Africa
Time to read: 2 min
Benfica strengthens presence in Africa with 888Africa 
September 27, 2024
BREAKING
Football
Time to read: 3 min
La Liga seeks more global fans with TW Events deal
September 26, 2024
Tony Hawk on stage at the SBC Summit
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Features
Time to read: 4 min
Tony Hawk - Authenticity is a priority in marketing
September 25, 2024
Simon Breckon, Speedo SVP: The Olympics is a great opportunity to fully immerse everyone
BREAKING
Comment
Time to read: 4 min
Paris 2024 retrospective: who were the winners outside the medal table?
September 25, 2024
Aerial photo of the famous Elland Road football stadium in Leeds, West Yorkshire, England, which is home of Leeds United.
BREAKING
Football
Time to read: 2 min
Leeds United unveils redevelopment plans to ‘refresh’ Elland Road 
September 25, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026