OlyBet adds Stade Toulousain to France sports sponsorship strategy
French Top 14 rugby union club Stade Toulousain has partnered with OlyBet in a multi-channel arrangement.OlyBet, which is headquartered in Estonia but active across...
Chilean giant Colo-Colo announce Jugabet as main sponsor
Chilean football club Colo-Colo has named casino and online bookmaker Jugabet as its main sponsor under a two-season agreement.Under the agreement, JugaBet's branding will...
Adidas launches into Formula 1 with Mercedes-AMG deal
The Mercedes-AMG PETRONAS F1 Team has revealed a multi-year partnership with Adidas, marking the sportswear giant's debut in Formula 1.Starting from the 2025 season,...
WWE’s Royal Rumble heads to Saudi Arabia in 2026
WWE has announced the 39th Royal Rumble will take place in Riyadh, Saudi Arabia in 2026 - the first time the event will be...
Paddy Power’s Big 180 campaign hits £1m mark again amid Littler...
Paddy Power has hit a social responsibility double via its partnership with the PDC World Darts Championship (WDC), repeating the high-figure charitable donations to...
TGL ‘builds out commercial programme’ with FanDuel agreement
TGL presented by SoFi, a golf league backed by Tiger Woods and Rory McIlroy's TMRW Sports, has named FanDuel as its official sports betting...
Darts and Paddy Power combine to raise £1m for prostate cancer
Paddy Power has announced that its BIGGER 180 initiative has exceeded the £1m mark during the Paddy Power World Darts Championship (WDC).Now in its...
Sport business on the airwaves: sponsorship controversies and Netflix’s boxing breakthrough
Though our written content is front-and-centre, the Insider Sport team like to keep things varied and are regular guests on SBC’s podcast, iGaming Daily,...
New directions for boxing and seizing Olympic opportunities – Insider Sport’s...
The global sports ecosystem has a huge range of stakeholders involved from the athletes participating on tracks, pitches, fields and boxing rings, to the...
iGaming Daily: has Paddy Power hit the perfect 180 with its...
Darts has well and truly taken over the Christmas schedule, and with the 2025 PDC World Darts Championship underway business is booming for the...