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Buenos Aires, Argentina - October 6, 2013: River Plate supporters waiting for the stadium doors to open to attend a soccer game at the Estadio Monumental Antonio Vespucio Liberti in Buenos Aires.
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Football
Time to read: 2 min
River Plate reaps the commercial rewards of the Club World Cup
April 8, 2025
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Europe
Time to read: 2 min
AC Milan expands global presence with LatAm betting partnership
April 7, 2025
credit: Vitalii Vitleo / Shutterstock
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Fan Engagement
Time to read: 3 min
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
April 4, 2025
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Comment
Time to read: 4 min
Is Brazilian football the new hub for gambling sponsorships?
April 4, 2025
Achraf Hakimi during the Ligue 1 football match Paris Saint-Germain PSG VS Clermont Foot 63 on April 6, 2024 at Parc des Princes stadium in Paris, France.
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Europe
Time to read: 3 min
Under Armour powers France market push with PSG’s Hakimi 
April 4, 2025
credit: Rokas Tenys / Shutterstock
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Fan Engagement
Time to read: 2 min
UFC set to transform fan engagement with Meta’s AI technology
April 3, 2025
August 30, 2021, Monaco. The emblem of the football club AS Monaco FC in front of the modern stadium.
BREAKING
Europe
Time to read: 3 min
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
April 1, 2025
BIRMINGHAM, ENGLAND - SEPTEMBER 17, 2019: Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
BREAKING
Asia
Time to read: 3 min
Tom Brady’s Birmingham City partner caught in licensing scandal
March 31, 2025
Coca Cola, potential partner of the Premier League, red ball, Welcome to the 2018 World Cup
BREAKING
Football
Time to read: 2 min
Premier League set to discuss Coca-Cola deal at shareholder meeting
March 27, 2025
Istanbul, TURKEY - June 10, 2023: Supporters of Manchester City during the UEFA Champions League final MANCHESTER CITY FC v FC INTERNAZIONALE at Ataturk Olympic Stadium. Como
BREAKING
Football
Time to read: 3 min
Manchester City targets global fans to sell hospitality tickets 
March 27, 2025
12 ore Hankook Mugello 18 March 2014: #911 Herberth Motorsport, Porsche 991 GT3 R: Daniel Allemann, Ralf Bohn, Robert Renauer, Alfred Renauer on Mugello Circuit, Italy.
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Latest News
Time to read: 2 min
Flávio Sampaio hopes for Porsche Cup win in crypto-powered car
March 26, 2025
Rio de Janeiro-Brazil, May 10, 2019. UFC 237 in Rio de Janeiro.
BREAKING
Asia
Time to read: 2 min
UFC adds another betting group to list of commercial partners
March 26, 2025
PFL lands shot in LatAm media with Torneos renewal
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Africa
Time to read: 2 min
PFL signs Middle East partner as promotion chases regional growth
March 25, 2025
St. Louis Cardinals at Bush stadium - ST. LOUIS, USA - JUNE 19, 2019.
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Latest News
Time to read: 2 min
Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
March 25, 2025
LONDON, ENGLAND - JANUARY 26, 2019: A corner flag pictured prior to the 2018/19 FA Cup Fourth Round game between Millwall FC and Everton FC at The Den.
BREAKING
Football
Time to read: 3 min
Millwall launches Millwall Mobile to ‘harness the passion of fans’
March 25, 2025
Seattle Mariners outfielder Julio Rodriguez hits against the Oakland Athletics at the Oakland Coliseum.
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Latest News
Time to read: 3 min
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
March 24, 2025
credit: UEFA/Carlsberg
BREAKING
Football
Time to read: 2 min
Carlsberg returns to national football as EURO 2028 sponsor
March 20, 2025
Spurs fans wave flags prior to he first leg of the 2018/19 UEFA Champions League Semi-finals game between Tottenham Hotspur and Ajax
BREAKING
Football
Time to read: 2 min
INEOS agrees on million-pound deal to exit Spurs sponsorship early
March 18, 2025
General View of Liverpool fan during the UEFA Champions League final LIVERPOOL FC v REAL MADRID CF at the Stade de France.
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Football
Time to read: 3 min
Liverpool welcomes Visit Maldives for ‘unforgettable’ fan experiences
March 14, 2025
credit: e X p o s e / Shutterstock.com
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Cricket
Time to read: 2 min
ECB brings Toyota onboard for All Stars Cricket for future investment
March 12, 2025
credit: Tony Quinn / Shutterstock
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Latest News
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MLS and Audi celebrate decade-long partnership with further initiatives 
March 11, 2025
Ice Cube at the Hollywood Walk of Fame star ceremony honouring actor/musician Ice Cube
BREAKING
Basketball
Time to read: 3 min
Australian basketball set for growth via Ice Cube’s BIG3 deal
March 11, 2025
credit: Jay Hirano / Shutterstock
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Latest News
Time to read: 2 min
Alpine F1 team launches ticket partnership with viagogo for 2025 season
March 10, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026