Partnership Playbook: Giorgio Armani, e.l.f, Moët Hennessy and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Manchester United owner sues Spurs over Audi deal talks
Manchester United’s Sir Jim Ratcliffe has received a lawsuit regarding his company’s sponsorship of Tottenham Hotspur.The legal battle between Tottenham Hotspur and INEOS Automotive...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Long-time football marketing agency backs Baller League
Cross-over sports are gaining momentum as Baller League secures backing from TEAM, the agency behind the Champions League’s global growth.TEAM has partnered with Baller...
What Manchester United gains from its Parimatch deal
Manchester United sets its sights on Asia and MENA with Parimatch partnership.Manchester United has confirmed Parimatch as its official betting partner across parts of...
Apple rumour grows as Manchester United nears partner hat‑trick
After their worst Premier League season, Manchester United land Coca‑Cola and Sokin, with a mystery third deal on the way.Manchester United has confirmed...
Sideline Moves: Novak Djokovic joins roster of celebs investing in football
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Partnership Playbook: AWS, AAB, Ford, Polestar and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Should the WSL embrace joint deals like La Liga?
La Liga’s VW deal shows how bundled sponsorships can elevate both the men's and women's game, raising questions about whether the WSL should take...
Burnley’s VR broadcast signals football’s next commercial goldmine
Burnley has announced a broadcast opportunity for supporters, promising to have marked a major step forward in how fans experience matches.Burnley FC’s new VR...