Apple rumour grows as Manchester United nears partner hat‑trick
After their worst Premier League season, Manchester United land Coca‑Cola and Sokin, with a mystery third deal on the way.Manchester United has confirmed...
Sideline Moves: Novak Djokovic joins roster of celebs investing in football
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Partnership Playbook: AWS, AAB, Ford, Polestar and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Should the WSL embrace joint deals like La Liga?
La Liga’s VW deal shows how bundled sponsorships can elevate both the men's and women's game, raising questions about whether the WSL should take...
Burnley’s VR broadcast signals football’s next commercial goldmine
Burnley has announced a broadcast opportunity for supporters, promising to have marked a major step forward in how fans experience matches.Burnley FC’s new VR...
Newcastle Falcons gets its Red Bull wings
Red Bull closes in on its next sporting challenge as it enters the world of Rugby Union. The Newcastle Falcons are reportedly set to be...
Partnership Playbook: Revolut, Stanley, eToro
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Why Manchester City isn’t just selling football anymore
An insider look into Manchester City’s partnership with tech company VTEX. Over the years, Manchester City’s strategy has moved well beyond matchdays. The focus is...
Partnership Playbook: Guiness, Oatly, Mr Vegas
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...