Burnley’s VR broadcast signals football’s next commercial goldmine
Burnley has announced a broadcast opportunity for supporters, promising to have marked a major step forward in how fans experience matches.Burnley FC’s new VR...
Newcastle Falcons gets its Red Bull wings
Red Bull closes in on its next sporting challenge as it enters the world of Rugby Union. The Newcastle Falcons are reportedly set to be...
Partnership Playbook: Revolut, Stanley, eToro
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Why Manchester City isn’t just selling football anymore
An insider look into Manchester City’s partnership with tech company VTEX. Over the years, Manchester City’s strategy has moved well beyond matchdays. The focus is...
Partnership Playbook: Guiness, Oatly, Mr Vegas
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
PFL makes African play with Sporty Group partnership
The PFL is accelerating its African expansion through a wide-ranging deal with Sporty Group.The Professional Fighters League (PFL) has revealed a multi-year partnership with...
Sideline Moves: Patrice Evra steps into new ambassador role
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Friedkin Group launches Pursuit Sports to consolidate club ownership
The group’s next acquisition may not be a football club at all, with senior leadership signalling interest in expanding into North American sport and...
Partnership Playbook: Puma, Coca-Cola, Monzo and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...