Kevin De Bruyne named newest Therabody Athlete
Manchester City FC midfielder Kevin De Bruyne has been named as Therabody’s newest athlete after having invested in the company in February this year.The...
PDC trebles BoyleSports World Grand Prix title sponsorship
The Professional Darts Corporation (PDC) has agreed to a further three years of its World Grand Prix under the title sponsorship of BoyleSports.The Irish...
Sportradar provides data to US-partners in extended Kambi deal
Sports betting service provider Kambi has announced an extended partnership with Sportradar to further leverage its coverage of professional leagues and tournaments.The strengthened collaboration...
23X1 Racing orders expansion of McDonald’s partnership
23XI Racing has expanded its partnership with McDonalds by increasing its presence on the No. 23 Toyota Camry TRD with Bubba Wallace across several...
DryWorld provides kits to SLT athletes in three year deal
Super League Triathlon (SLT) has entered a three year deal with athletic performance brand DryWorld, which has become the official apparel partner of the...
Arsenal FC brews Lavazza partnership in growth of women’s team
Arsenal FC has confirmed the expansion of its partnership with Italian coffee maker, Lavazza, to the Women’s team.The brand looks to provide coffee at...
PGA of America advances merchandise strategy via Legends collaboration
The PGA of America has entered into a partnership with experiences company Legends, as the latter operates on-site, online, licensing and corporate merchandising for...
IMG incorporates Madrid Open into portfolio of sports holdings
The Mutua Madrid Open tennis tournament has entered into an agreement with Super Slam to be acquired by global sports, events and talent management...
DFB ensures ‘success story’ in Ergo sponsorship extension
The German Football Association (DFB) has announced Munich Re-owned Ergo as its official insurance partner from 1 January 2022.Building on its existing partnership, the...
Moncler addresses Inter Milan ‘celebratory’ formal wear partnership
Inter Milan has formed a partnership with Moncler which will become the club’s official formal wear partner for the next three years.In collaboration with...