DryWorld provides kits to SLT athletes in three year deal
Super League Triathlon (SLT) has entered a three year deal with athletic performance brand DryWorld, which has become the official apparel partner of the...
Arsenal FC brews Lavazza partnership in growth of women’s team
Arsenal FC has confirmed the expansion of its partnership with Italian coffee maker, Lavazza, to the Women’s team.The brand looks to provide coffee at...
PGA of America advances merchandise strategy via Legends collaboration
The PGA of America has entered into a partnership with experiences company Legends, as the latter operates on-site, online, licensing and corporate merchandising for...
IMG incorporates Madrid Open into portfolio of sports holdings
The Mutua Madrid Open tennis tournament has entered into an agreement with Super Slam to be acquired by global sports, events and talent management...
DFB ensures ‘success story’ in Ergo sponsorship extension
The German Football Association (DFB) has announced Munich Re-owned Ergo as its official insurance partner from 1 January 2022.Building on its existing partnership, the...
Moncler addresses Inter Milan ‘celebratory’ formal wear partnership
Inter Milan has formed a partnership with Moncler which will become the club’s official formal wear partner for the next three years.In collaboration with...
Premiership Rugby extends Gallagher ‘inclusive’ naming rights deal
Premiership Rugby has strengthened its partnership with insurance brokerage Gallagher, as the latter looks to pursue brand awareness and business value.The renewed collaboration sees...
Netball Australia runs three-year New Balance partnership
Netball Australia has added a three-year partnership with sports wear brand New Balance to its sponsorship portfolio.The collaboration will see the Origin Australian Diamonds...
Middlesbrough and Sunderland fuel matchday activations with Vertu Motors
Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer.For the 2021/22 season,...
CONMEBOL sees Crypto.com become ‘first of its kind’ branding integration across...
The South American Football Confederation (CONMEBOL) has partnered with Crypto.com, which will become an official partner of CONMEBOL Libertadores for the 2023-2026 editions. The collaboration...