Premiership Rugby extends Gallagher ‘inclusive’ naming rights deal
Premiership Rugby has strengthened its partnership with insurance brokerage Gallagher, as the latter looks to pursue brand awareness and business value.The renewed collaboration sees...
Netball Australia runs three-year New Balance partnership
Netball Australia has added a three-year partnership with sports wear brand New Balance to its sponsorship portfolio.The collaboration will see the Origin Australian Diamonds...
Middlesbrough and Sunderland fuel matchday activations with Vertu Motors
Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer.For the 2021/22 season,...
CONMEBOL sees Crypto.com become ‘first of its kind’ branding integration across...
The South American Football Confederation (CONMEBOL) has partnered with Crypto.com, which will become an official partner of CONMEBOL Libertadores for the 2023-2026 editions. The collaboration...
Socios finalises football presence on Ballon d’Or red carpet
Socios.com has been named as the official partner of the 2021 Ballon d’Or Awards, which kicks off this evening welcoming some of footballers most...
IPL crypto exchange collaborations banned by BCCI
The Board of Control for Cricket in India (BCCI) has ruled that Indian Premier League (IPL) teams are no longer allowed to agree to...
Sydney Parks’ Stadium Australia ‘renamed and enhanced’ under Accor bid
Stadium Australia at The Sydney Olympic Park is to be renamed Accor Stadium after the hotel operator won a bid to acquire its naming...
Boxer Nathan Quarless secures EPIC Risk Management sponsorship renewal
Merseyside-born professional boxer Nathan Quarless has secured a renewal of his sponsorship agreement with EPIC Risk Management.Based out of Old Swan ABC, Quarless has...
Rio Open serves ‘engaging content’ with Betway sponsorship
The Rio Open has named Betway as an official sponsor for the 2022 and 2023 editions of the tournament.As the Super Group-owned brand becomes...
Bayern Munich moves forward Supponor advertising partnership
Bayern Munich has extended its deal with Supponor in order to boost more focused advertisements in gaining access to Supponor AIR - the company’s...