Chelsea FC delivers Zapp sponsorship collaboration
Chelsea FC has named grocery and everyday items delivery service app Zapp as the Premier League club’s official European on-demand convenience and grocery delivery...
Tokyo 2020 sponsors to skip Olympic opening ceremony
Major Tokyo 2020 Olympic Games sponsors will not be allowed to attend Friday’s opening ceremony, the domestic media have said, according to Reuters.The report...
Atlético Clube Goianiense selects Amuletobet as newest sponsor
Atlético Clube Goianiense has named sports betting brand Amuletobet as the Brasileirão Serie A club’s new master sponsor.In addition to appearing on the jerseys,...
Toyota withdraws Tokyo 2020 Olympics TV advertisements in Japan
Automotive manufacturer Toyota has confirmed it will pull all Tokyo 2020 Olympics-related television advertisements during the upcoming Summer Games due to the controversy surrounding...
Burnley unveils ‘multi-million pound’ Spreadex shirt sponsorship
Premier League club Burnley FC has named UK betting firm Spreadex as the team’s new principal front-of-shirt sponsor.As part of the ‘multi-million pound’ tie-up,...
Liga Stavok: Promoting the development of the Russian Premier League
Russian gambling company Liga Stavok’s sponsorship deal with the Russian Premier League (RPL) is much more than a commercial arrangement, with the partnership underlined...
Paris 2024 organisers enlist Decathlon as official partner
French sporting goods retailer Decathlon has signed up as the newest sponsor of the Paris 2024 Olympic Games.The sports shop chain will join the...
Pittsburgh Pirates ink BetMGM marketing collaboration
Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.The terms of the partnership include...
TikTok and Aston Martin elevate Formula One fan engagement
Aston Martin’s Formula One team has partnered with TikTok, in a deal which will see the video-sharing platform become an official creator partner of...
Socios.com secures Argentine Primera División naming rights
The Argentina Football Association (AFA) has renamed the country’s top-flight football league as part of an extended partnership with Chiliz - creators of Fan...