Liga Stavok: Promoting the development of the Russian Premier League
Russian gambling company Liga Stavok’s sponsorship deal with the Russian Premier League (RPL) is much more than a commercial arrangement, with the partnership underlined...
Paris 2024 organisers enlist Decathlon as official partner
French sporting goods retailer Decathlon has signed up as the newest sponsor of the Paris 2024 Olympic Games.The sports shop chain will join the...
Pittsburgh Pirates ink BetMGM marketing collaboration
Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.The terms of the partnership include...
TikTok and Aston Martin elevate Formula One fan engagement
Aston Martin’s Formula One team has partnered with TikTok, in a deal which will see the video-sharing platform become an official creator partner of...
Socios.com secures Argentine Primera División naming rights
The Argentina Football Association (AFA) has renamed the country’s top-flight football league as part of an extended partnership with Chiliz - creators of Fan...
WynnBet makes NFL debut with Detroit Lions sponsorship
WynnBet has further enhanced its sports sponsorship activities, partnering with the Detroit Lions of the National Football League (NFL), in its debut deal with...
FIFA appoints Kay Madati as new Chief Commercial Officer
FIFA has named Kay Madati as the international football governing body’s new Chief Commercial Officer.Madati, who boasts a 20-year background in the international media,...
Millwall extends ‘fruitful relationship’ with MansionBet
EFL Championship club Millwall FC has extended its partnership with online sports betting operator MansionBet, enabling the firm to continue serving as the team’s...
UEFA secures new women’s sponsor with Grifols partnership
Spanish pharmaceutical firm Grifols has partnered with UEFA, becoming the latest sponsor of the continental football governing body’s women’s national team and club tournaments.The...
MLS expansion St Louis City secures second major sponsor
St Louis City, the Major League Soccer (MLS) expansion franchise set to join the league in 2023, has signed its second major sponsorship arrangement...