Real Madrid’s record €1bn in revenue tops Deloitte Money League
Real Madrid surpassed €1bn for the last financial year and topped the annual Deloitte Money League table once again. The La Liga giants became the...
Usyk enters the gaming ropes with GR8 Tech
World heavyweight champion Oleksandr Uysk and his company Ready to Fight (RTF) have joined forces with igaming solutions provider GR8 Tech. Aiming to bridge the...
WWE and UFC to showcase ‘formidable marketing’ with SPRIBE deal
TKO Group Holdings, the parent company of WWE and UFC, has signed a multi-year sponsorship agreement with SPRIBE, a software developer specialising in casino...
British & Irish Lions celebrates 20 years of DHL partnership ahead...
The British & Irish Lions and DHL Express will celebrate 20 years of partnership together ahead of the Rugby Union team’s tour of Australia...
Tristan Thompson combines sports and crypto as Sportsbet.io ambassador
NBA player Tristan Thompson has combined his love for sports and cryptocurrency by becoming a brand ambassador for crypto betting platform Sportsbet.io.As part of...
Manchester United sponsor fights health injustice with logo swap
Manchester United’s sponsor, Snapdragon, has donated kit space for one match each of the men’s and women’s teams to (RED), a charity tackling AIDS,...
HyFlyers GC secures Primo as official apparel sponsor
HyFlyers GC, the LIV Golf team led by Phil Mickelson, has announced a partnership with Primo, a brand specialising in golf apparel.Under the partnership,...
Boca Juniors and Betsson strengthen partnership in Latin America
Argentine football club Boca Juniors has extended its partnership with Swedish sportsbook Betsson Group until the 2028 season. As part of the renewal, Betsson will...
Belgium’s betting loopholes offer a glimpse into Premier League’s future
Clubs in Belgium’s top-flight football league, the Juniper Pro League, have found ways around a new law restricting betting brands as primary sponsors.The Kansspelcommissie...
La Liga and CoinW to “revolutionise fan engagement” with Web3
La Liga has confirmed that cryptocurrency exchange CoinW has become the league’s official regional crypto exchange partner with a series of activations to follow. As...