Six Nations taps Monopoly Go! to enhance digital fan engagement
Six Nations Rugby has named Scopely’s ‘Monopoly Go!’ as its first-ever mobile gaming partner.The agreement aims to ‘enhance the fan experience’ by offering both...
SFL bags hat-trick of partnerships including Super League title deal
The Swiss Football League (SFL) has named online retailer Brack as the title sponsor of the Super League and signed two more sponsorship agreements.Following...
Inter Milan steps up Saudi commercial activity with telco deal
International football’s ties to Saudi Arabian business continues to grow as the country’s government places a heavy emphasis on its sporting profile and infrastructure.In...
Manchester City bolsters ticketing process with Veritran
Manchester City have formed a new multi-year partnership with global banking technology firm Veritran to accelerate the payment process across several verticals. In a bid...
Real Madrid’s record €1bn in revenue tops Deloitte Money League
Real Madrid surpassed €1bn for the last financial year and topped the annual Deloitte Money League table once again. The La Liga giants became the...
Usyk enters the gaming ropes with GR8 Tech
World heavyweight champion Oleksandr Uysk and his company Ready to Fight (RTF) have joined forces with igaming solutions provider GR8 Tech. Aiming to bridge the...
WWE and UFC to showcase ‘formidable marketing’ with SPRIBE deal
TKO Group Holdings, the parent company of WWE and UFC, has signed a multi-year sponsorship agreement with SPRIBE, a software developer specialising in casino...
British & Irish Lions celebrates 20 years of DHL partnership ahead...
The British & Irish Lions and DHL Express will celebrate 20 years of partnership together ahead of the Rugby Union team’s tour of Australia...
Tristan Thompson combines sports and crypto as Sportsbet.io ambassador
NBA player Tristan Thompson has combined his love for sports and cryptocurrency by becoming a brand ambassador for crypto betting platform Sportsbet.io.As part of...
Manchester United sponsor fights health injustice with logo swap
Manchester United’s sponsor, Snapdragon, has donated kit space for one match each of the men’s and women’s teams to (RED), a charity tackling AIDS,...