Goodwood Racecourse and 1/ST create international racing pathway
Goodwood Racecourse and 1/ST have partnered to create easier access for horses to race in both North America and the UK. Under the agreement, horses...
Miami HEAT elevates fan experiences with Hard Rock Bet deal
NBA franchise the Miami HEAT has named Hard Rock Bet as its official sportsbook partner.As part of the agreement, several co-marketing initiatives will be...
Brentford FC bolsters cybersecurity with Acronis partnership
Brentford Football Club has entered into a new partnership with Acronis to become the Premier League club’s official cybersecurity partner. Acronis, a Switzerland-based cybersecurity and...
Manchester City Women’s scores Revolut sponsorship deal
The Manchester City Women’s football team has confirmed UK digital bank Revolut as its new global partner in a bid to elevate both parties’...
Sportsbet.io looks to ‘connect with snooker fans around the globe’
The World Snooker Tour (WST) has stepped up its engagement with the betting sector in yet another deal showcasing sports’ closeness to both gaming...
Stake intensifies LatAm exposure with Peruvian football deal
FCB Melgar, one of Peru’s oldest football clubs, has named online betting brand Stake as its official sponsor for the 2025 season. As part of...
West Ham Utd and QuickBooks launch campaign to support small businesses
West Ham United and its official accounting software partner QuickBooks have joined forces to launch a new campaign focused on supporting small businesses across...
SBC unveils iGamingExpert.com – its new brand for iGaming coverage
SBC has shaken up its media portfolio with the launch of iGamingExpert.com as its new premier news source for international iGaming news. Replacing the...
SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM
Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine.The cover...
PSG ‘shapes future of digital engagement’ with Bipanda deal
Paris Saint-Germain (PSG) has named Bitpanda as its new premium partner and official crypto trading partner.Under the multi-year agreement, Bitpanda's branding will be showcased...