HyFlyers GC secures Primo as official apparel sponsor
HyFlyers GC, the LIV Golf team led by Phil Mickelson, has announced a partnership with Primo, a brand specialising in golf apparel.Under the partnership,...
Boca Juniors and Betsson strengthen partnership in Latin America
Argentine football club Boca Juniors has extended its partnership with Swedish sportsbook Betsson Group until the 2028 season. As part of the renewal, Betsson will...
Belgium’s betting loopholes offer a glimpse into Premier League’s future
Clubs in Belgium’s top-flight football league, the Juniper Pro League, have found ways around a new law restricting betting brands as primary sponsors.The Kansspelcommissie...
La Liga and CoinW to “revolutionise fan engagement” with Web3
La Liga has confirmed that cryptocurrency exchange CoinW has become the league’s official regional crypto exchange partner with a series of activations to follow. As...
Goodwood Racecourse and 1/ST create international racing pathway
Goodwood Racecourse and 1/ST have partnered to create easier access for horses to race in both North America and the UK. Under the agreement, horses...
Miami HEAT elevates fan experiences with Hard Rock Bet deal
NBA franchise the Miami HEAT has named Hard Rock Bet as its official sportsbook partner.As part of the agreement, several co-marketing initiatives will be...
Brentford FC bolsters cybersecurity with Acronis partnership
Brentford Football Club has entered into a new partnership with Acronis to become the Premier League club’s official cybersecurity partner. Acronis, a Switzerland-based cybersecurity and...
Manchester City Women’s scores Revolut sponsorship deal
The Manchester City Women’s football team has confirmed UK digital bank Revolut as its new global partner in a bid to elevate both parties’...
Sportsbet.io looks to ‘connect with snooker fans around the globe’
The World Snooker Tour (WST) has stepped up its engagement with the betting sector in yet another deal showcasing sports’ closeness to both gaming...
Stake intensifies LatAm exposure with Peruvian football deal
FCB Melgar, one of Peru’s oldest football clubs, has named online betting brand Stake as its official sponsor for the 2025 season. As part of...