Racing Club extends Betsson sponsorship to front of shirt status
Argentine football club Racing Club has extended its partnership with sports betting operator Betsson after a successful near two-year partnership. Having previously donned the back...
Lord’s Cricket Ground welcomes Barclays as principal partner
Marylebone Cricket Club (MCC), the owner of Lord’s Cricket Ground, has named Barclays as its principal partner. As part of the agreement, the media centre...
LIV Golf’s Majesticks GC brings Castore onboard as apparel partner
Sportswear brand Castore has become the official worldwide apparel partner of the LIV Golf team Majesticks GC and will manufacture golf apparel for the...
LIV Golf up its social media game with Rick Shiels partnership
Influencers have become part and parcel of the sports marketing mix and in the latest collaboration, LIV Golf has partnered with Rick Shiels Media.This...
UFC’s du Plessis signs with Betway to inspire African talent
UFC middleweight champion Dricus du Plessis has partnered with sportsbook Betway as its newest ambassador.The partnership has a focus on Betway’s African operations. Hailing...
Manchester United gets govt backing for stadium revamp
Though the club’s on-pitch performance has left a lot to be desired this season, Manchester United has received some welcome from the UK government.Regeneration...
Six Nations taps Monopoly Go! to enhance digital fan engagement
Six Nations Rugby has named Scopely’s ‘Monopoly Go!’ as its first-ever mobile gaming partner.The agreement aims to ‘enhance the fan experience’ by offering both...
SFL bags hat-trick of partnerships including Super League title deal
The Swiss Football League (SFL) has named online retailer Brack as the title sponsor of the Super League and signed two more sponsorship agreements.Following...
Inter Milan steps up Saudi commercial activity with telco deal
International football’s ties to Saudi Arabian business continues to grow as the country’s government places a heavy emphasis on its sporting profile and infrastructure.In...
Manchester City bolsters ticketing process with Veritran
Manchester City have formed a new multi-year partnership with global banking technology firm Veritran to accelerate the payment process across several verticals. In a bid...