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René Higuita, legendary colobian goalkeeper, in the Maracanã stadium before the match between Fluminense and Atlético Nacional teams.
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Football
Time to read: 2 min
Betsson bolsters Colombian connection with René Higuita
July 19, 2024
credit: Shutterstock
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Europe
Time to read: 3 min
New sponsorship opportunities beckon for UEFA Women’s football
July 19, 2024
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Features & Analysis
Time to read: 3 min
Real Madrid return as football’s most valuable brand
July 19, 2024
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Football
Time to read: 3 min
On Location to provide premium hospitality as partner of 2026 FIFA World Cup 
July 19, 2024
Pitch view at Civitas Metropolitano arena - the official playground of FC Atletico.
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Football
Time to read: 2 min
Atlético de Madrid enhances stadium with LG’s 360-degree design
July 19, 2024
Chelsea flag at Stamford Bridge.
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Football
Time to read: 2 min
Chelsea offers Skrill awareness opportunity in pre-season initiative
July 18, 2024
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Football
Time to read: 3 min
Jude Bellingham becomes the new face of EA Sports FC 25
July 18, 2024
credit: Levy Merchandising
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Football
Time to read: 2 min
Wolves enlists Neo to help drive FX payment awareness
July 17, 2024
Close-Up on Logo of Tottenham Hotspur Football Club on an official 2021 jersey on September 24, 2021.
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Football
Time to read: 2 min
Spurs unleash the Kraken with new crypto sponsorship
July 17, 2024
“It’s much more than just playing video games” - capitalising on the rise of esports
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Fan Engagement
Time to read: 9 min
“It’s much more than just playing video games” - capitalising on the rise of esports
July 17, 2024
AFA
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Asia
Time to read: 3 min
AFA pens betting deal in latest international expansion effort
July 17, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives & events
July 17, 2024
F1 World Championship. Belgian Grand Prix. Stefano Domenicali, Mohammed Ben Sulayem, Markus Duesmann and Oliver Hoffmann, reveal Audi’s liveried showcar.
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Latest News
Time to read: 2 min
Audi announces bp as first partner ahead of 2026 F1 debut
July 16, 2024
am Behar (left) and Dan Towse (Director of Brands) and the Spurs shirt.
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Features
Time to read: 5 min
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’ in UK betting
July 16, 2024
Southampton
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Europe
Time to read: 3 min
Southampton marks Premier League return with crypto casino partner
July 16, 2024
AFA
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Asia
Time to read: 3 min
AFA taps IMG for APAC sponsorships post Copa America triumph
July 15, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
La Liga fans to gain exclusive benefits with Uber Eats partnership
July 15, 2024
Rodri Hernandez celebrates after winning the UEFA Champions League 22-23 final match between FC Internazionale and Manchester City FC at Atatuerk Olympic Stadium on June 10, 2023 in Istanbul, Turkey.
BREAKING
Football
Time to read: 2 min
Man City links Bologna to Manchester with C.P. Company deal
July 15, 2024
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Esports
Time to read: 2 min
OG Esports steps up betting engagement via PARI deal
July 12, 2024
The CBS Arena is home to Coventry City Football Club in the West Midlands, UK.
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Football
Time to read: 2 min
Coventry City embraces ‘challenger mindset’ with Monzo deal
July 12, 2024
New York Yankees
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Fan Engagement
Time to read: 3 min
New York Yankees latest MLB team to join casino group’s sports roster
July 10, 2024
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Fan Engagement
Time to read: 2 min
T-Mobile gears up for MLB All-Star Week bringing 5G to all in attendance
July 10, 2024
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Hospitality
Time to read: 3 min
Betfred Super League hosts Warriors & Wolves game in Vegas
July 10, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026