ITF confirms Stake’s presence at Davis Cup until 2026
The International Tennis Federation (ITF) has extended its Davis Cup sponsorship agreement with online sportsbook and casino Stake.Under this agreement, Stake will remain the...
FFR engages fans amid Six Nations with MatchWornShirt partnership
The French Rugby Federation (FFR) has entered into a partnership with MatchWornShirt, a company that allows fans to own match-worn and autographed kits. As part...
AC Milan extends Bitpanda deal to shirt sponsorship agreement
Serie A’s AC Milan has extended its partnership with cryptocurrency company Bitpanda which will see the latter become a shirt sponsor for the Italian...
FFR seeks exposure with first betting sponsor Betclic
The Fédération Française de Rugby (FFR) has named Betclic as its official sportsbook sponsor - the organisation’s first-ever sports betting partner.Running until 2028, the...
F1 brings added luxury to GPs as Louis Vuitton named official...
LVMH, owner of luxury French fashion brand Louis Vuitton, has joined Formula One as its latest official global partner for the next decade.Louis Vuitton...
Serie A partners with Kings League to run new fan engagement...
Gerard Pique’s Kings League is expanding via a partnership with Serie A with both parties agreeing to run collaborated events that seek to create...
PDC World Darts Championship boosts commercial success in 2024/25
The Professional Darts Corporation (PDC) World Darts Championship has approximately generated $4.57m in sponsorships, according to GlobalData, a data and analytics company. In terms of...
ESPN Bet’s swinging for golf exposure with PGA Tour streaming deal
The convergence between the media and betting sectors in the US continues to build as sports organisations look for new ways to generate revenue...
Home Nations football associations renew EE partnerships
The governing bodies of English, Scottish, Welsh and Northern Irish football have renewed each country’s national teams’ partnership with telecommunications firm EE.England’s Football Association...
West Ham Utd & Trainline partner to offer fans discounted travel
West Ham United has formed a partnership with Trainline to offer fans of the club discounts on train tickets for select Premier League and...