West Ham Utd and QuickBooks launch campaign to support small businesses
West Ham United and its official accounting software partner QuickBooks have joined forces to launch a new campaign focused on supporting small businesses across...
SBC unveils iGamingExpert.com – its new brand for iGaming coverage
SBC has shaken up its media portfolio with the launch of iGamingExpert.com as its new premier news source for international iGaming news. Replacing the...
SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM
Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine.The cover...
PSG ‘shapes future of digital engagement’ with Bipanda deal
Paris Saint-Germain (PSG) has named Bitpanda as its new premium partner and official crypto trading partner.Under the multi-year agreement, Bitpanda's branding will be showcased...
AS Monaco Basket joins forces with zondacrypto for Euroleague
Basketball team AS Monaco Basket has announced European crypto exchange zondacrypto as its main partner for the Euroleague competition.Under the agreement, zondacrypto’s logo will...
OlyBet adds Stade Toulousain to France sports sponsorship strategy
French Top 14 rugby union club Stade Toulousain has partnered with OlyBet in a multi-channel arrangement.OlyBet, which is headquartered in Estonia but active across...
Chilean giant Colo-Colo announce Jugabet as main sponsor
Chilean football club Colo-Colo has named casino and online bookmaker Jugabet as its main sponsor under a two-season agreement.Under the agreement, JugaBet's branding will...
Adidas launches into Formula 1 with Mercedes-AMG deal
The Mercedes-AMG PETRONAS F1 Team has revealed a multi-year partnership with Adidas, marking the sportswear giant's debut in Formula 1.Starting from the 2025 season,...
Paddy Power’s Big 180 campaign hits £1m mark again amid Littler...
Paddy Power has hit a social responsibility double via its partnership with the PDC World Darts Championship (WDC), repeating the high-figure charitable donations to...
TGL ‘builds out commercial programme’ with FanDuel agreement
TGL presented by SoFi, a golf league backed by Tiger Woods and Rory McIlroy's TMRW Sports, has named FanDuel as its official sports betting...