When a crest becomes a lure
Three ASA rulings against Betway, Kwiff and Sky Bet show that context and absolute under-18 reach now decide where sponsorship and influencer content can...
Partnership Playbook: Apple, Spotify, William Hill and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Rugby, cricket, tennis ‘low risk’ under new gambling ad rules
Despite recent efforts to engage younger audiences, rugby, cricket and tennis are classified as low-risk sports for advertisementing gambling to under-18s.The UK Advertising Standards...
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
TotoGaming explains why sport needs betting sponsors to survive
As sponsorship restrictions on betting operators tighten across global sport, the perspective of the operator is often missing.In this exclusive interview, Insider Sport speaks...
SPORTEL Monaco unveils powerhouse speaker lineup
Business and innovation executive lineup to headline sport media’s flagship event.In just under two weeks SPORTEL Monaco (20-22 October), will kick off with an...
Designit: Choosing the right Premier League sponsor to connect to the...
There is an upcoming void coming to the Premier League sponsorship market, as the ban on gambling front-of-shirt sponsorship comes into effect at the...
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
How brands are winning fans in women’s football
With the new women’s football season just kicking off, all eyes are on the domestic game as interest and investment continue to surge. There’s...
What the latest ATP Challenger Tour deal reveals about tennis
Another new commercial deal with the ATP Challenger Tour shows how tennis’ commercial growth is extending beyond the elite ATP circuit.The ATP Challenger Tour...