Partnership Playbook: Coca Cola, KIA, SureWin and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Canterbury to ‘shout loudly’ after PWR renewal
Insider Sport gets an inside look at why Canterbury has renewed its partnership with Premiership Women’s Rugby (PWR).Women’s professional sport in England has had...
2026 World Cup set to be the biggest ever – it...
The 2026 World Cup in North America kicks-off 223 days and while that may still seem far away, international brands are already putting plans...
Women’s sport tops UK TV in 2025 as Euros lift reach
With 36.6m viewers and the year’s top TV peaks from the Women’s Euros, is women’s sport now mass-market?Women’s sport has dominated UK screens in...
Partnership Playbook: Coca-Cola, Mastercard, Uber, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
When a crest becomes a lure
Three ASA rulings against Betway, Kwiff and Sky Bet show that context and absolute under-18 reach now decide where sponsorship and influencer content can...
Partnership Playbook: Apple, Spotify, William Hill and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Rugby, cricket, tennis ‘low risk’ under new gambling ad rules
Despite recent efforts to engage younger audiences, rugby, cricket and tennis are classified as low-risk sports for advertisementing gambling to under-18s.The UK Advertising Standards...
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
TotoGaming explains why sport needs betting sponsors to survive
As sponsorship restrictions on betting operators tighten across global sport, the perspective of the operator is often missing.In this exclusive interview, Insider Sport speaks...