Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide

Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...

Will Nubank be Inter Miami’s latest stadium sponsor?

Since Lionel Messi arrived in Miami in 2023, Inter Miami have improved on the field, expanded its portfolio of sponsors, and may now have...

Partnership Playbook: PayPal, Zilch, AWS and more

Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...

The 2025 Ashes: A tale of two shirts

As the Ashes return in Perth, England’s expanded Vitality deal and Australia’s controversial Westpac front-of-shirt are turning traditionally “clean” Test whites into valuable, and...

PSG swaps broadcast revenue for lifestyle brand revenue

PSG may be France’s most successful club, but even the reigning European champions are concerned over the future of broadcast revenue in the countryRichard...

Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more

Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...

How outages like Cloudflare threaten sports sponsorship

The Cloudflare outage disrupted platforms critical to sports organisations and sponsors, highlighting the growing risks and need for resilience in digital activations.The Cloudflare outage...

Spurs training kit and UK racing rights repurposed to spotlight Safer...

Premier League and racing inventory used for responsible gambling messages as scrutiny on betting sponsorship intensifiesPremier League training kit, pitchside LED boards and UK...

Partnership playbook: Globant, hummel, GSK and more

Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...

Man United co-owner Ratcliffe settles Ineos Tottenham battle

Tottenham is set to receive over £11m after Ineos quit its Grenadier sponsorship, following missed instalments and a disputed exclusivity clause Manchester United co-owner Jim...