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Legends Charity Game announces partnership with Ringier Sports Media Group
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Features & Analysis
Time to read: 3 min
Legends Charity Game partners with Ringier Sports Media Group
July 31, 2025
Partnership playbook logo
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Latest News
Time to read: 11 min
Partnership Playbook: Revolut, Stanley, eToro
July 30, 2025
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Basketball
Time to read: 4 min
Rookies power record WNBA brand growth amid league expansion 
July 25, 2025
JOHANNESBURG - JULY 11 : Final at Soccer City Stadium: Spain vs. Netherlands on July 11, 2010 in Johannesburg. Spanish supporter with vuvuzela.
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Africa
Time to read: 5 min
Women’s football is growing fast - far beyond Europe
July 23, 2025
Partnership playbook logo
04:17
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Features & Analysis
Time to read: 8 min
Partnership Playbook: Guiness, Oatly, Mr Vegas
July 23, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
02:15
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Features
Time to read: 6 min
Sideline Moves: Patrice Evra steps into new ambassador role
July 18, 2025
LEGENDS CHARITY GAME
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Europe
Time to read: 5 min
Legends Charity Game in Lisbon to raise millions for charity
July 17, 2025
Partnership playbook logo
00:41
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Fan Engagement
Time to read: 7 min
Partnership Playbook: Puma, Coca-Cola, Monzo and more
July 16, 2025
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Asia
Time to read: 5 min
IPL brand value hits $3.9bn as franchises eye global sports investor play
July 14, 2025
Image of a Canadian Football League Game between Winnipeg Blue Bombers at Toronto Argonauts game
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Latest News
Time to read: 3 min
ToonieBet named betting and casino partner of the Canadian Football League 
July 11, 2025
Women's Sport. England's Lionesses ahead of their game against the Netherlands
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Advertisement
Time to read: 5 min
What women’s sport is teaching us about smarter sponsorship
July 10, 2025
Partnership playbook logo
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Football
Time to read: 7 min
This week: bet365, Karbon X, York Space systems, Xapo Bank, and more
July 9, 2025
Image of the NBA sign
09:31
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Advertisement
Time to read: 4 min
Small market, big numbers: NBA Ads break the mould
July 3, 2025
Partnership playbook logo
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Fan Engagement
Time to read: 8 min
Partnership Playbook: Asahi, evian, Ebury, Toyota
July 2, 2025
00:31
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Comment
Time to read: 7 min
A changing game: The evolution of sports sponsorship
July 2, 2025
Arsenal Women's WSL growth
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Features & Analysis
Time to read: 7 min
Insider Sport’s H1 review: The stories shaping the sports industry in 2025 so far 
July 1, 2025
Bucharest, Romania - October 5, 2022: Wilson FIBA 3x3 official basketball during the FIBA 3x3 U23 world championship.
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Basketball
Time to read: 7 min
Exclusive: FIBA 3x3 targets new partners, new markets
July 1, 2025
Image of Wimbledon showcasing the investment in sports
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Fan Engagement
Time to read: 7 min
How Wimbledon’s sponsorship model evolved without losing its soul
June 30, 2025
SEOUL, SOUTH KOREA - APRIL 10, 2023: Riot Games arcade in Seoul Incheon Airport. Riot Games is the developer of League of Legends and Valorant.
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Esports
Time to read: 4 min
Riot Games sets the rules on sports betting sponsorships
June 30, 2025
Sunderland
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Football
Time to read: 3 min
W88 courts Sunderland’s return to Premier League amid incoming ban
June 27, 2025
Golden State Valkyries hits valuation record
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Basketball
Time to read: 3 min
Valkyries becomes WNBA’s most valuable franchise
June 26, 2025
Partnership playbook logo
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Latest News
Time to read: 9 min
Partnership Playbook: Subway, Adidas, bet365, Apollo Tyres
June 25, 2025
Juventus secures new Adidas deal
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Football
Time to read: 3 min
Adidas secures Juventus as long-term partner
June 24, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026