Brazil’s sponsorship evolution: Why regulation is raising the bar, not lowering...
As betting restrictions tighten across Latin America, Sofascore's Ricardo Peixoto argues the shift is filtering out noise and forcing brands to add real valueBrazilian...
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
Since becoming the headline sponsor of the PDC World Darts Championship, Paddy Power has leveraged the star power of Luke Littler, as well as...
Barcelona drops ZKP blockchain partner over Andrew Tate ties
FC Barcelona has scrapped its blockchain sponsorship with ZKP after links to controversial influencer Andrew Tate raised reputational concerns.FC Barcelona has ended its sponsorship...
Insider Sport’s Top 10 Stories of 2025
We wanted to take this opportunity to wish you a happy festive season and to say thank you for being a loyal reader and...
12 Days of Christmas: A year in sport
A year defined by shifting power, new economics and unexpected upheavals, 2025 gave the sports industry no shortage of storylines. From governance shocks to...
From golden Lionesses to global streams: Sport’s defining year
PHA Group's Dan Funston walks through some of the biggest sports stories of 2025, reflecting on the rise of women's sports and how the...
How Target Darts is complementing Littler and its roster’s elite talent
Luke Littler heads into the 2026 PDC World Championship as the reigning champion and now under Target Darts’ management, with CEO James Tattersall outlining...
Birmingham City unveils Asian betting deal after unlicensed fiasco
Birmingham City gets a second chance in Asia, signing Duelbits after learning from a previous unlicensed betting partnership.Birmingham City Football Club has unveiled Duelbits...
PDC world championship welcomes first Kenyan as betting ties shine
Kenyan David Munyua prepares for his landmark PDC World Darts Championship debut, as darts continues to use betting sponsors for growth, charity and global...
Anthony Joshua’s Polymarket plug adds twist to Jake Paul fight
Heavyweight boxer Anthony Joshua appears to have agreed a partnership with Polymarket, which his upcoming opponent Jake Paul also has ties to. Anthony Joshua’s (AJ)...