Olympians fight climate change but LA28 odds look grim
Olympians push the IOC on green-washing, but change looks unlikely with LA28 set to take place in a country at war with renewable energyOlympic...
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...
Brazilian clubs brace for revenue shift as betting sponsors pull back
Brazilian Serie A sees 33% drop in betting shirt sponsors as new financial rules take effect, writes Leonardo BiazziThe 2026 Campeonato Brasileiro Série A...
Partnership Playbook: Guiness, Barclays, Lucozade, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Blackburn Rovers face legal action from kit supplier Macron over alleged...
The legal action comes as the club’s five-year technical partnership with Macron approaches its final months, raising questions over renewal rights and future kit...
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
AC Milan’s Matteo Signorini on modern sponsorship
AC Milan’s deal with Coca‑Cola took more than seven years to close, Matteo Signorini has disclosed, highlighting the growing complexity of elite football partnerships.Long‑term,...
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Ronaldo continues to set financial records
Cristiano Ronaldo’s record earnings sees him sit above some of the globe’s most recognised athletes following a lucrative contract renewal. For a third consecutive year,...