Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more

Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...

TotoGaming explains why sport needs betting sponsors to survive

As sponsorship restrictions on betting operators tighten across global sport, the perspective of the operator is often missing.In this exclusive interview, Insider Sport speaks...

SPORTEL Monaco unveils powerhouse speaker lineup

Business and innovation executive lineup to headline sport media’s flagship event.In just under two weeks SPORTEL Monaco (20-22 October), will kick off with an...

Designit: Choosing the right Premier League sponsor to connect to the...

There is an upcoming void coming to the Premier League sponsorship market, as the ban on gambling front-of-shirt sponsorship comes into effect at the...

Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

How brands are winning fans in women’s football

With the new women’s football season just kicking off, all eyes are on the domestic game as interest and investment continue to surge. There’s...

What the latest ATP Challenger Tour deal reveals about tennis

Another new commercial deal with the ATP Challenger Tour shows how tennis’ commercial growth is extending beyond the elite ATP circuit.The ATP Challenger Tour...

Insider Sport returns to SPORTEL Monaco 2025

The Insider Sport team is preparing to return to the SPORTEL Monaco conference taking place later this month.Scheduled for October 20–22 at the Grimaldi...

Can WSL clubs rise to the Lionesses’ challenge?

When the Lionesses lifted the Euro 2025 trophy, they changed the conversation around women’s sport in England. That momentum is now, albeit quietly, reshaping...

Partnership Playbook: DeChambeau, ITV, EFL, NBL and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...