“It’s much more than just playing video games” – capitalising on...
It’s impossible to deny that esports has carved out an impressively large space in the global entertainment and hospitality sectors. From Korea to the...
Matchday Programme: Dean Akinjobi – The five pillars of Kobe Bryant’s...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’...
While Premier League clubs have been enjoying a well-earned rest, sponsorship news has not let up ahead of the 2024/25 season. Noticeably, many clubs...
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed...
This weekend saw two of the world’s biggest football tournaments come to a close, the UEFA European Championship and the Copa América. Throughout respective...
Bookies expecting to fork out heavy sums if England claim Euro...
William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...
Liverpool owners FSG considering FC Bordeaux buyout
Fenway Sports Group (FSG) is looking into a potential purchase of FC Girondins de Bordeaux, a French second division club seeking a new owner.Bordeaux...
Jon Knapman, UK Tote Group: addressing horse racing’s identity crisis
Horse racing is one of the world’s oldest forms of entertainment, and in Britain the ‘Sport of Kings’ dates back to Roman times. A...
Legendary Skater Tony Hawk to Keynote at SBC Summit
Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver a keynote address to 25,000 attendees, at the upcoming SBC Summit.The...
Leicester City signs casino deal to support Premier League return
English football has seen yet another gambling deal ahead of the 2024/25 season, with the dealmaker this time around being newly promoted Premier League...
On Location – Aiming to make the 2024 Olympics a once-in-a-lifetime...
In the build-up to the Opening Ceremony of this summer’s Paris Olympic Games on 26 July, a wave of fan support from over 200...