Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Champions League reform rumours met with hostility from European leagues

Many would say the current format of the UEFA Champions League (CL) is working well, that is, not broken. However, that doesn’t seem to...

Mark Milne – Accelerating the evolution of tennis with the Thirty30...

Mark Milne the founder of Thirty30 emphasised in an interview with InsiderSport that all sports are forced to evolve and Thirty30 tennis, is the...

LV BET’s Lukasz Kieza: Capturing the loyalty and engagement of the...

Prior to Salford City’s Playoff final victory over AFC Fylde, online sportsbook and casino LV BET was announced as the new prime sponsor of...

Manchester City remains defiant in the face of financial fair play...

Pep Guardiola’s Manchester City team has just retained the Premier League title crown after a titanic, season-long challenge from Liverpool. Next season, City will...

Fantastec: bridging the gap between football clubs and blockchain

Having recently signed deals with Real Madrid, Borussia Dortmund and Arsenal, the Fantastec app not only provides clubs with an opportunity to increase fan...

Championship Playoffs and the promised land of the Premier League

This season's Championship Playoffs get underway on Saturday. Aston Villa and West Brom face off in the West Midlands derby in one semi-final while...

The NBA Playoffs and life without LeBron

When the NBA ascertained in March that the Los Angeles Lakers would not be in this season’s playoffs, some alarm bells must have gone...

JBD Sports: Celebrities and sponsorship remain key in sports promotion

JBD Sports has been promoting and organising televised sporting events for over 20 years now. The firm has overseen events hosted at such treasured...

How England’s success has accelerated the growth of women’s football

However long overdue it may be, the world of women’s football has experienced some unprecedented growth in recent years.Increased global exposure for the sport,...

“One of the best sponsorships we ever do” – Betfred extends...

Bookmaker Betfred will continue as title sponsor of the World Snooker Championship until at least 2021 after World Snooker Chairman Barry Hearn and Betfred...