Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Riyadh Season adds UFC and Power Slap to 2025 schedule

Turki Alalshikh has secured yet another boost to his Riyadh Season annual sporting series via a renewal with the Ultimate Fighting Championship (UFC).In a...

Doug Hood, AGCO: No one should have their head in the...

Protecting the integrity of sports is an extensive, multi-dynamic task requiring input from a range of stakeholders. This process includes betting regulators, government agencies,...

Opinions divided on possible Premier League stateside fixtures

The prospect of Premier League games being played in the US has received a mixed response, to say the least. Sections of UK football...

Caitlin Clark sparks record growth in WNBA sales

American ticket exchange StubHub has reported that WNBA ticket sales have increased by 93% since basketball star Caitlin Clark burst onto the scene.Sharing the...

The esports report – Odin.gg extends PGL deal to enhance esports...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

France national football team extends Nike partnership ahead of EURO 2024

Nike will remain as the kit manufacturing partner of the French national football team for the next 10 years after a recent partnership extension. The...

BetMGM reportedly set for big UK boost via Tottenham Hotspur deal

BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an...

FanDuel: Building a Canadian identity in a growing sports betting market

Entering uncharted territory can often throw up several challenges, but also a unique opportunity to grow a market in your own image. FanDuel entered the...

UK Lords: Gambling White Paper does not do enough on sports...

The UK’s Gambling White Paper was published a year ago tomorrow, but the debate on sports sponsorship and advertising remains as fierce as ever...

The esports report – Gamesquare reports $31m net loss amid record...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...