Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

‘This will protect the pyramid overall’ – Football Governance Bill passes...

The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on...

Apple TV reportedly chasing FIFA Club World Cup rights

Apple has made significant progress in talks with FIFA over a potential streaming deal for the Club World Cup, according to a report by...

NBA to speak with streaming platforms after ESPN & TNT exclusive...

The NBA’s exclusive broadcast rights window with Disney and Warner Bros Discovery has officially closed, meaning that the league is now free to speak...

Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”

Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...

Aston Villa confirms two-year Betano shirt sponsorship

Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...

FA Cup changes spark fury throughout the football pyramid

The FA Cup holds a prestigious legacy, originating in the 1871/72 season, marking it as one of football's oldest competitions. Over time it has...

Forbes names UFC as most valuable combat sports company at $11.3bn

The Ultimate Fighting Championship (UFC) is the most valuable combat sports promotion in the world according to Forbes.The mixed martial arts company was valued...

FA and Premier League unveil huge format changes to FA Cup

The FA and the Premier League have reached a new agreement, which will remove replays in the Emirates FA Cup after the first round...

The esports report – EWCF unveils $60m prize pool for Esports...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

‘The sport of the internet’ – Rivalry’s Britt Doll on Canada’s...

Video games is a multi-billion dollar industry and the scenes surrounding it exert a huge influence on popular culture at large. This influence extends...