Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

2024 NBA Finals TV viewership remains stable as streaming future looms

The recent NBA Finals contested between the Boston Celtics and Dallas Mavericks averaged a viewership of 12.2 million in its final game five last...

Premier League clubs to gain hundreds of millions in revenue on...

Direct-to-Consumer fan specialists CLV Group has unearthed data that shows Premier League clubs are missing out on ‘hundreds of millions’ of pounds in annual...

Matchday Programme: Jai Maw – ‘Sir Alex stopped at nothing’

Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...

Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners

In the evolving landscape of sports betting, leagues and operators are constantly seeking innovative strategies to create mutually beneficial partnerships. Understanding the dynamics between...

Matchday Programme: Jonathan Strause – ‘there’s a lot to learn from...

Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...

Codere Online: All sports clubs aspire for growth and we aim...

Codere Online is leveraging its extensive sports sponsorship portfolio to secure a leading position in Spanish-language speaking markets, from its founding location in Spain...

iGaming Daily: Preparing for a betting surge during EURO 2024

With the domestic football season finished, all eyes are now on the imminent start of EURO 2024.On the latest episode of iGaming Daily, Ted Orme-Claye, Editor...

Better Collective: EURO 2024 goals & tailoring strategies for customers

Esben Skou Vinther, VP of Europe Better Collective, talks about the importance of the upcoming EURO 2024 tournament and how operators can maximise its...

Scottish football names major bookmaker multi-league sponsor

William Hill has been confirmed as the official betting partner of the Scottish Professional Football League (SPFL) in a deal covering all four divisions.The...

Amnesty International warns FIFA ahead of World Cup bids

Amnesty International, a global non-governmental organisation focused on human rights, has warned FIFA about the upcoming World Cup bids for 2030 and 2034.The warning...