Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Sportradar to power Tally Technology’s fan engagement platform

Sportradar has agreed to supply data from a number of major basketball, baseball, ice hockey and football leagues to Tally Technology.By adding data from...

Report: Saudi-Qatari consortium interested in Liverpool as Man United consider offers

Premier League rivals Manchester United and Liverpool FC are competing for more than just titles this year, as the owners of both clubs look...

Michelle Walder, Brighton & Hove Albion: Putting the voice of women’s...

Following the recent news of Zoe Johnson’s appointment as the new Managing Director of women’s and girls’ football at Brighton & Hove Albion, Michelle...

Glazers reveal ‘thorough evaluation’ as Man United sale considered

Manchester United owners the Glazer family have revealed that they are considering selling the Premier League club.As they look to ‘explore strategic alternatives’, the...

Bojoko’s Jussi Viljanen: Key ingredients for affiliate success during the World...

Every time a major sporting event comes around, the world of betting advertising heats up. The FIFA World Cup. The Super Bowl. The Champions...

Kahlen Macaulay: The role of sports in the thriving creator economy

In an economy which is now heavily influenced by online personalities and content creators, the lines between such influencers and sportspeople are becoming increasingly...

BOXXER and bet365 – the ‘alignment of values’ between a boxing...

Women’s boxing is taking centre stage again this weekend, as Natasha Jonas takes on Marie-Eve Dicaire at Manchester’s AO Arena, just two weeks after...

Gracey Chen, Bitget: Messi as an ambassador in the World Cup...

As global eyes are drawn to Qatar for international football’s landmark event, Bitget announced a collaboration with Lionel Messi as he looks to lead...

Independent regulator urged by 29 English clubs to ‘save football’

Several football clubs are urging the government to go ahead with plans for an independent regulator, with concerns of its absence ‘wiping them off...

Women’s football sponsorship heightens as FIFA publishes benchmarking report

FIFA has reported a significant boost in women’s football investment interest after a number of leagues with a title sponsor has grown over the...