Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Villa fan group recognises ‘commercial reality’ of BK8 deal but notes...

Aston Villa supporters’ groups have confirmed on social media that the Premier League club is likely moving forward with its partnership with BK8.There had...

Bookies Corner: Hope for the Hammers among European ‘sleeping giants’

Over a month later, the World Cup is long gone and punters' attention is turning back to the domestic and European football schedule, but...

Insider Sport’s Transfer Market: AC Milan opens ‘new horizons’ and Norman...

With plenty of appointments in the industry this week, AC Milan brings in a ‘most accomplished exec’ to the Board, Florida Panthers adds to...

The World Cup hat trick – marketing, engagement and product power

Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...

Insider Sport’s Transfer Market: AELTC gets first female lead and Southampton...

Deborah Jevans CBE - Joins The All England Lawn Tennis & Croquet Club as Vice ChairJevans will succeed current Chair Ian Hewitt at the...

Insider Sport’s Transfer Market: Vacancy opens at Forest and British basketball...

A new job role is the goal in sports business this week, as the British Basketball League (BBL) further strengthens its leadership, UEFA announces...

Aaron Radin, British Basketball League CEO: “Carving out our own space”

Aaron Radin, who became CEO of the British Basketball League (BBL) last month, spoke to Insider Sport about his plans for the sport’s future...

IMG ARENA: growing rights holders’ reach in the data age of...

It has been an eventful year for IMG Arena, one which has seen the sports content and fan engagement provider clinch a series of...

SBC’s Bookies Corner: The race to replace Frankie Dettori as UK’s...

Legendary jockey Frankie Dettori announced earlier this month that he would run his last race in 2023, ending an illustrious 38-year career with over...

David Highhill: NFL will ‘remain thoughtful’ on relationship with sports betting

Prior to the 2022 NFL season, the the league's Vice President and General Manager of Sports Betting, David Highhill discussed the responsibilities in his...