Investment & Strategy

News and analysis relating to sports investment and the strategy employed by sports teams globally, including financial results.

Partnership Playbook: Revolut, Coca-Cola, DHL and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Why athletes need financial literacy and planning post-career

Financial literacy is not the top of a professional athlete’s agenda when they are competing at the highest level, but if past bankruptcy stories...

DeVos acquires Denmark’s SailGP team in $60m deal

American Magic will operate the Danish franchise under a long-term ROCKWOOL partnership, underscoring rising team valuations and SailGP’s shift toward privately backed ownership.A new...

BOXXER’s Ben Shalom enters the pitch with new football agency 

With young footballers being exposed to more business opportunities than ever, NXXT PLAY aims to bring a combat sports angle to brand management.Ben Shalom,...

Olympians fight climate change but LA28 odds look grim

Olympians push the IOC on green-washing, but change looks unlikely with LA28 set to take place in a country at war with renewable energyOlympic...

UEFA leans on solidarity narrative as €5.1bn budget reveals post-EURO revenue...

UEFA’s 2026/27 financial plan points to a slight revenue decline following Women’s EURO 2025, while emphasising solidarity payments and reinvestment as it enters the...

NBA issues record fines for tanking as competitive integrity concerns mount

Commissioner Adam Silver's $600,000 penalties against Utah Jazz and the Indiana Pacers highlight growing tension between draft incentives and the league's $77bn media rights...

Real Madrid ends Super League dispute with UEFA

Real Madrid and UEFA settle legal dispute three days after Barcelona's withdrawal, bringing the European Super League project to an endReal Madrid and UEFA...

SCP takes minority stake in Texas Rangers as institutional capital deepens...

Sportsology Capital Partners makes its first Major League Baseball investment, backing one of the sport’s most valuable franchises as private equity interest in elite...

Behind Giannis’ Chelsea and controversial Kalshi deal

The 2021 NBA Champion has been active off the basketball court while being linked with a trade away from the Milwaukee Bucks. Two-time NBA MVP...