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Esports
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IMG expands esports connections as strategic partner of GEF
April 21, 2022
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Features & Analysis
Time to read: 3 min
Wimbledon’s ban on Russian participants faces WTA and ATP backlash
April 21, 2022
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Partners
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UCI continues 27-year-long Tissot partnership
April 21, 2022
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NFL
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NFL taken to ‘next level’ with new UK and Australia General Managers
April 21, 2022
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Partners
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Dillian Whyte partners with Lucky Block ahead of title clash
April 21, 2022
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MLB
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Rockies’ Blackmon joins Maximbet in first for sports betting industry
April 20, 2022
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Asia
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Hong Kong racing strikes ‘single season record’ 11.5% prize money increase
April 20, 2022
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MLB
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Padres picks Motorola in ‘first of its kind’ jersey patch partnership
April 20, 2022
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NHL
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Penguins partner Highmark under new jersey advertising programme
April 20, 2022
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North America
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Rival enters combat sports space with PFL gaming partnership
April 20, 2022
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North America
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Buffalo Bills partner ‘vastly experienced’ Legends for new stadium
April 19, 2022
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Latest News
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Racehorse Lotto targets ‘proven demand’ with planned £2m raise
April 19, 2022
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Hospitality
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FIVB World Championship moved from Russia to Poland and Slovenia
April 19, 2022
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North America
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NASCAR strengthens Sportradar's presence in expanding US betting space
April 19, 2022
BREAKING
Esports
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Futbin sees €105m Better Collective takeover in continued growth of esports
April 19, 2022
BREAKING
Europe
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Cazoo strikes further links in football with LOSC partnership
April 14, 2022
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Brian Hughes deal boosts Novibet’s brand presence in Ireland
April 14, 2022
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NFL
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Socios.com forms partnerships with 13 NFL teams
April 14, 2022
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Fan Engagement
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PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
April 14, 2022
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Cricket
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Australian cricket enters NFT era with Rario
April 14, 2022
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Football
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FIFA hires Romy Gai as CBO following Madati’s ‘personal’ departure
April 14, 2022
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Partners
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Cazoo enters Bundesliga with SC Freiburg sponsorship
April 13, 2022
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Football
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FIFA Women and Xero to aid small businesses via new partnership
April 13, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026