W Series has announced that Hard Rock International will be the title sponsor of the 2022 season-opening double-header in Miami, which is taking place this weekend.
The competition, named the W Series Miami presented by Hard Rock, features two races in support of the Formula One inaugural Crypto.com Miami Grand Prix, taking place from 6-8 May.
Catherine Bond Muir, CEO of W Series, commented: “W Series’ 2022 season will start with a bang in Miami, so Hard Rock – a brand which, like W Series, champions diversity and creating more opportunities for women – is the perfect title partner for our opening double-header as we continue to make lots of noise in the USA.
“As a massive Hard Rock fan – I love their food and visiting their cafes around the world – I am delighted. Last year’s season finale in Austin – W Series’ first event in the USA – was spectacular, as our women racing drivers showcased their skills in front of 400,000 people across the weekend, creating incredible momentum we are carrying into the inaugural Crypto.com Miami Grand Prix.
“W Series Miami presented by Hard Rock will be the biggest event we’ve ever staged, and we’re humbled by the fantastic reception from fans and partners alike. We can’t wait for the racing to start.”
The sport’s third on-track season will begin at the new Miami International Autodrome, located around Hard Rock Stadium. The season includes ten Formula One support races across eight Grand Prix weekends – the most races that W Series has ever staged in a single season.
Tracy Bradford, President of Seminole Hard Rock Support Services and Co-Founder of Seminole & Hard Rock Women in Leadership internal mentoring program, added: “Hard Rock is honoured to support W Series and help kick off what’s certain to be an incredible season by serving as title sponsor during the inaugural Crypto.com Miami Grand Prix.
“As a brand that prioritises equity through our ‘Love All-Serve All’ motto, we’re proud to encourage women to showcase their skills and pursue their dreams whether it’s on the track or anywhere out in the world.”
In recent weeks, Sky Sports also formed a multi-year broadcast partnership with the international single-seater motor racing championship for women.
The streams will now cover 10 W Series races across eight Formula One Grand Prix weekends in 2022, and Sky Sports will broadcast live coverage of every qualifying and race session.
