ONE Championship has established an agreement which sees Prime Video live broadcast 12 of the organisation’s martial arts events every year in the US and Canada.
The full live events are set to be available exclusively on Prime Video, with the first event being announced later this year.
Chatri Sityodtong, Chairman and CEO at ONE Championship, commented: “ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada.
“As the world’s largest martial arts organisation, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organisation.
“We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video.”
ONE events reaches a ‘full spectrum’ of martial arts, with athletes representing over 80 countries competing across MMA, Muay Thai, kickboxing, submission grappling as well as other disciplines.
“We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings,” added Marie Donoghue, Vice President of Global Sports Video at Amazon.
“In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female World Champions.”
Moreover, 2020 was notably a successful year for the sport after it signed strategic partnerships with at least 13 global brands.
Audio equipment manufacturer JBL was among the brands ONE Championship partnered, which also included TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser, Unilever and German fashion brand Hugo Boss.