Ex-FIFA President tells fans to ‘stay away’ from US World Cup
Fresh calls to boycott this summer’s World Cup have surfaced, this time led by warnings over fan safety from one of football’s most unexpected...
Warner Bros turns to TikTok to extend Olympic reach ahead of...
The deal will see exclusive vertical video and behind-the-scenes Olympic content distributed on TikTok across five European markets.Warner Bros. Discovery (WBD) has struck a...
Paris court orders beIN Sports to pay €14.1m in Ligue 1...
The ruling reinforces the enforceability of Ligue 1 broadcast contracts during a period of prolonged instability in France’s domestic media rights market.Paris’ Commercial Court...
WSL revenue rises while funding clubs over profit
WSL Football’s first financials since leaving FA control highlight the real costs of independence and why early losses are just the price for growth.Women's...
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
AC Milan’s Matteo Signorini on modern sponsorship
AC Milan’s deal with Coca‑Cola took more than seven years to close, Matteo Signorini has disclosed, highlighting the growing complexity of elite football partnerships.Long‑term,...
Nike investigates cyber leak said to expose product designs
Nike is looking at claims hackers leaked internal product blueprints, leading to anxiety of counterfeit risks and competitive exposure.Nike has confirmed it is investigating...
PFL continues Latin expansion with latest FOX broadcast deal
The PFL is making strides in expanding its presence and visibility amongst Spanish-speaking audiences through various media rights deals. The Professional Fighters League (PFL) has...
Flutter’s Brazilian “conscious sponsorship” approach goes beyond betting
Brazil’s regulated gambling sector is maturing, and Flutter’s Marco Ferreira Elias tells Insider Sport that compliance is now a core strategy when it comes...
Frictionless fan experience becomes the industry’s World Cup priority
As fans prepare to watch, travel, bet and spend at unprecedented scale, industry leaders warn the World Cup will expose every weakness in the...