Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
Sideline Moves: Former NBA VP joins EuroLeague to handle rivalry
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
The renewed agreement keeps the Tbilisi‑based international consultancy in place to support Setanta’s commercial and strategic activity in a fast‑growing sports media market.Setanta Sports...
Gambling advertising censorship: Will Premier League clubs’ revenues plummet?
The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...
Brazilian clubs brace for revenue shift as betting sponsors pull back
Brazilian Serie A sees 33% drop in betting shirt sponsors as new financial rules take effect, writes Leonardo BiazziThe 2026 Campeonato Brasileiro Série A...
Levy share sale fuels Tottenham sale reports
Tottenham Hotspur’s ownership group has seen many recent internal changes in the past, but could Daniel Levy’s 30% stake become the breakthrough for outside...
How ICC plans to win over baseball fans in the US...
The ICC is bringing World Cup cricket to US and Canadian fans for free, using YouTube creators to turn baseball audiences into cricket followers...
Partnership Playbook: Guiness, Barclays, Lucozade, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...