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Hong Kong to suspend sports betting legalisation push
BREAKING
Basketball
Time to read: 3 min
New NBA investment shows UK's crucial role in European league
September 23, 2025
Old Trafford, Greater Manchester - May 29th 2025: W15 Stretford End turnstiles at Old Trafford Stadium, Manchester United of Premier League.
BREAKING
Football
Time to read: 3 min
Is the Premier League losing the black market ticketing battle?
September 22, 2025
MONTRéAL, CANADA - June 18, 2023: Christian Horner, from The the United Kingdom competes for Red Bull Racing. Race day for the 2023 Formula 1 Canadian Grand Prix.
BREAKING
Horse Racing
Time to read: 4 min
Christian Horner departs Red Bull with multi-million severance deal
September 22, 2025
A man sits on the stadium stand and surfing social media on his smart phone during a football or soccer match. Mass event during coronavirus quarantine. Close-up of hands. High quality 4k footage
BREAKING
Data
Time to read: 4 min
Meta emerges as top platform for sports fans online
September 22, 2025
Lionesses lift the Women's Euros 2025 trophy
BREAKING
Esports
Time to read: 3 min
EA extends UEFA licensing deal to feature Women’s Champions League and EURO
September 22, 2025
Image of the ticketmaster home screen on a smartphone
BREAKING
Fan Engagement
Time to read: 1 min
Why sport should pay attention to the FTC’s Ticketmaster lawsuit
September 19, 2025
LONDON, ENGLAND - JANUARY 26, 2019: A corner flag pictured prior to the 2018/19 FA Cup Fourth Round game between Millwall FC and Everton FC at The Den.
BREAKING
Integrity
Time to read: 3 min
Millwall sponsor Spreadex ordered to sell Sporting Index
September 19, 2025
MELBOURNE AUSTRALIA - NOVEMBER 30, 2018: AFL Australian football league Australia.
38:48
BREAKING
Broadcasting
Time to read: 3 min
AFL follows Bundesliga with creator-led watchalong experiment
September 19, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: 6 min
Sideline Moves: Chelsea’s chief revenue officer steps down 
September 19, 2025
Image of Rubens Barrichello with SOFTSWISS founder and CEO van Montik and Rasmus Sojmark, CEO of SBC
BREAKING
Features & Analysis
Time to read: 4 min
Why Rubens Barrichello has swapped racing lines for iGaming boardrooms
September 19, 2025
Old Trafford
BREAKING
Financial Results
Time to read: 4 min
Are padded seats the secret to Manchester United's record revenue?
September 18, 2025
Image of The Golf Masters at Augusta
BREAKING
Broadcasting
Time to read: 2 min
Amazon secures Masters streaming rights from 2026
September 18, 2025
Gavel and legal book on wooden table, collage with german flag.
BREAKING
Broadcasting
Time to read: 3 min
DAZN’s hit by German lawsuit amid billion user dream
September 18, 2025
The US debut of Baller League could be the spark American football fans have been waiting for.
02:36
BREAKING
Fan Engagement
Time to read: 4 min
Could the Baller League rescue FIFA’s US World Cup hype?
September 17, 2025
BREAKING
Features & Analysis
Time to read: 4 min
SBC Legends Charity game: Kaka and Roberto Carlos 
September 17, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: L’Oréal, Ebury, Vodafone, Apollo Tyres and more
September 17, 2025
View of the Legends Charity Game. Image Credit: Soft2Bet
BREAKING
Features & Analysis
Time to read: 3 min
The Legends Charity Game: As it happened
September 16, 2025
Blurred background of a captivating view of an iconic boxing arena featuring a spotlight on the ring, surrounded by a large audience, capturing the excitement and energy of the event.
BREAKING
Boxing
Time to read: 4 min
Has Zuffa Boxing and Netflix proven a new model can work?
September 16, 2025
Scenes from the end of Stage 21 at the 2025 Vuelta
01:24
BREAKING
Cycling
Time to read: 4 min
UCI’s Vuelta crisis statement exposes tension between politics and sport
September 16, 2025
LEGENDS CHARITY GAME
BREAKING
Europe
Time to read: 8 min
Inside the Legends Charity Game build-up
September 15, 2025
BREAKING
Broadcasting
Time to read: 3 min
What a Paramount-Warner Bros merger means for the sports broadcasting industry
September 15, 2025
Close-up shot of the Sky Sports microphone during a press conference. Turin, Italy - January 2021.
BREAKING
Boxing
Time to read: 3 min
Sky deal sabotage? Boxxer sues former executive
September 15, 2025
Image of the 1500m athletics race at the 2024 olympics
BREAKING
Athletics
Time to read: 4 min
World Athletics reports record Olympic reach but faces questions on long-term sustainability
September 15, 2025
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026