LaLiga has formed a relationship with Motorola Mexico which will see the latter broadcast the sport to fans in Mexico.
Whilst the firm gains a presence across LaLiga fixtures, the collaboration aims to ‘push the boundaries’ in combining football and advanced technology in a bid to connect fans with more engaging and immersive experiences.
Boris Gartner, CEO of LaLiga North America, said: “The collaboration agreement with Motorola in Mexico represents one more step to join forces with companies that share our values and principles.
“This agreement will allow us to be even closer to our fans in the market, share the passion of LaLiga hand in hand with Motorola and be present in different activations to celebrate and enjoy the tournament. For many years we have played with passion and we have shared it with the spectators; we are proud to share it now with Motorola consumers in Mexico.”
Motorola Mexico has also announced that it has become the official sponsor of the Italian league for the entire Mexican territory. The pair have also underlined a shared commitment for creating ‘meaningful experiences’ for users.
“We are proud to announce this alliance of Motorola with LaLiga, to attract football fans with exciting experiences,” added Rodrigo Díaz, Marketing Director for Motorola Mexico.
“This association provides us with a world-class global platform, reinforcing our commitment to offer innovative next-generation technology to connect our consumers with their passions. With this new partnership and game by game, we will show Spanish soccer fans that Motorola and La Liga dominate the game on and off the pitch.”
